Curaçao Tourist Board
Curaçao full service marketing & PR
From strategy to creation and the execution of campaigns: as a full service marketing & PR agency, Bright8 does it all. If you are curious to know what that entails, you have come to the right place.
As full service as it gets
For Curaçao, Bright8 is the full service marketing & PR agency for the Netherlands and Germany. We are responsible for everything to do with marketing, media and PR for both the B2C campaigns and communication with partners and the travel industry.
What is the Curaçao Tourist Board?
The tropical island itself surely needs no introduction. Curaçao is the land of pearly white beaches and clear waters, but it has so much more to offer on top of that. The Curaçao Tourist Board Europe (CTBE) is responsible for the promotion of this sun-drenched holiday destination towards both consumers and business relations. Bright8 is the Board’s marketing agency of choice.
Strategy and repositioning
For example, we developed the rollout of the international “Feel it for yourself” campaign in the Netherlands and Germany. That involved modifying all copy, visuals and the campaign’s look & feel to make them relevant to the market and the target group – a perfect job for our creative team.
Marketing and media plan
Every year, we develop an overall communication strategy based on the situation on the market and the objectives. We then translate this strategy into marketing and PR tactics. With regard to marketing, we develop a marketing and media plan; for the PR, we come up with a PR plan with storylines, angles and activities, press and influencer trips and events
We also create content and marketing materials with eye-catching visuals and the right copy. Once all that is done, we can direct all our attention to the campaign and choose various moments throughout the year when we know the target group will be busy planning their next holiday. One such moment is the start of the new year, when most holiday bookings are made. This also benefits the partners on the island and in the Netherlands.
Using our large network of editors and journalists, we also work on media purchasing and branded content for lifestyle magazines.
We view PR as an aspect of marketing, so we make sure our PR efforts always tie into the overall marketing strategy. As with the campaigns, we are mindful of the times at which potential travellers look for information and we utilise multiple touch points to capitalise on their need. This ensures they come into contact with Curaçao and everything the island has to offer multiple times
We maintain close contacts with the editors of magazines to learn what content they will be sharing and we keep an eye out for festivals and events on Curaçao and in the Netherlands that we can use to our advantage.
Furthermore, we take care of specific aspects of PR, such as Crisis PR (e.g. during the current COVID-19 outbreak), communication and writing press releases.
Press & Influencer Trips
We regularly organise trips to Curaçao for members of the press, editors and influencers, so they can create amazing content and reach a wider audience via the various social media channels. For every trip, we come up with a specific angle/theme in order to show off the many authentic and diverse themes of the island itself. Read more
Main sponsor Ajax
Since the start of the year, Curaçao is one of the main sponsors of Ajax. The logo on the sleeve of players’ shirts is one of the many ways in which Curaçao will be visible during matches and through which Curaçao will travel the world via TV broadcasts.
During matches, relevant Curaçao-themed material will also be shown in the stadium. Read more
Trade PR and B2B communication
We support the CTBE office in The Hague to make sure all communication with travel agents, tour operators and travel trade press goes well. Additionally, we provide presentations and all marketing materials for trade partners.