Building MolGen’s Corporate Identity
Through Its Scaling-Up

MolGen is a global total solution provider of innovative extraction DNA / RNA technology, systems, consumables and kits for human and animal diagnostics, the agriculture and biotech industries.

MolGen’s technology, systems, consumables and kits reduce hands-on time and increase productivity while maintaining high yields, reproducibility and safety. The MolGen PurePrep flow for example, is the most complete diagnostics flow currently available in the market. This flow can be scaled up to a million samples per day, is easy and quick to implement and is readily available.

From sample to result, MolGen is challenging the status quo in molecular diagnostics by offering platform stand-alone systems and consumables. MolGen’s portfolio offers high-quality, adaptable and safe workflows, which can be customized to meet customers’ specific needs.

“With our fast pace scale-up dynamic, we have found in Bright8 a trustworthy partner for all-things corporate branding, marketing, PR, and communication.”

– Meya Sollman, Marketing Communicatie Manager at MolGen

To support MolGen with its accelerated growth and in close collaboration with its executive and communications team, Bright8 is co-creating the firm’s marketing and PR footprint to broadcast MolGen’s mission and solutions worldwide. The agency reached out to global media with all of our PR and branded content efforts and campaigning. These included from product launches to special interest content creation for specific titles with a global reach across specialities. Bright8’s PR tactics generated conversations and engagement with the brand and its product lines globally.

For MolGen, Bright8 has developed its corporate brand identity and is providing holistic support in all-things communication, across strategy, marketing campaigns, PR, and content creation.

For MolGen’s website, Bright8 has developed the strategy, site mapping, design, copywriting and photography. Bright8 is creating content that speaks to the firm’s innovation, expertise and disruption of the molecular diagnostics industry as the reliable single-source supply chain for SARS-CoV-2 testing in Europe and the US.

MolGen is a global solution provider of innovative extraction DNA/RNA technology, systems, products and kits for human and animal diagnostics, the agriculture and biotech industries.