When marketing intersects
with campaign and creatives
Element Logic seeks to revolutionise the e-commerce industry by introducing intelligent inventory sorting robotics. Their AutoStore platform works seamlessly to maximise space efficiencies and minimise human error, making light work of complex inventory and package assembly—all to pave the way for upskilling human talent.
Although we can do so much more, one of our strengths is our ability to custom tailor our servicing to existing marketing and communication plans—and elevate expectations, deliverables and campaign results.
Adapting and custom tailoring to our client
We worked with the client’s media plan for 2023, developing successful implementation and smart monitoring of always-on marketing campaigns. To do this, we developed our own strategy that complements and elevates their existing media plan; and delivered with targeted and aligned copy accompanying attractive creatives that continue to increase reach, lead generation and engagement. As per our standard modus operandi, we monitor the analytics and landscape to tweak storytelling that suits the local Benelux target audience. Our agile nature allows us to constantly adjust algorithms and keywords. These quick pivots enable us to hypertarget the right audience to capture and hold interest, which lead to form fill-ins on the client’s website.
Fresh outlook
To mirror the cutting-edge tech that our client stands for, our in-house studio produces attractive and sharp digital display banners, animations and digital ads to accompany our strategy output.
Element Logic has a large presence all over Europe (and SDI is well-represented in the USA) and has been optimising warehouses of all sizes since 1985. In 2022, Element Logic acquired and merged with SDI, creating one of the largest system integrators in the world specialising in storage and retrieval, unit fulfillment systems, and designing and installing tailor-made solutions that streamline customers’ workflow.