You want to be memorable, resonate with your target group, stand out and be cohesive; a brand strategy makes sure of all that. Lucky for you, we know just how to create one. Let us show you how.
Why do you need a brand strategy?
Often, brands have all the pieces to communicate the right things but don’t know how to put them together. Communication becomes scattered and unclear, while competitors with strong messaging win over the target group. There’s no need for that. Our expertise in strategy, branding and marketing will put all the right pieces in place. We’ll offer concrete insights, a fresh take on things you may be stuck on and a clear, effective direction for your company. Employees will be clear on the core messaging of your company and everyone will be on one the same page. Sounds good? Let’s get straight to it.
Getting to know your company
Hello, nice to meet you. Great news that you’re looking into strengthening your strategy, you’ve come to the right place. Your company’s background is crucial to create a tailor-made brand strategy, so we need to start by getting to know everything about you as well as the market you’re operating in. We’ll do desk research to gather information about your product/services, objectives, target group, competitors and already make some notes on what makes you unique. We use all this information to prepare us for the brainstorm, in which we’ll take things a step further.
We’ve done our research, so you don’t have to worry about discussing the basics in our brainstorm. With a selection of key people from our team and yours, the brainstorm takes about half a day. We dive into every aspect and detail of the proposition, target group, company culture, competition and trends in the market. No question is left unanswered. After this brainstorm, we’re pro’s in every aspect of your company, what you’re looking for and what makes you unique.
The new brand strategy and positioning
Now that we’re completely up to date on your company, it’s time to establish your new brand positioning. We’ll need a few weeks to create an extensive presentation in which we elaborate on how we got to your new brand positioning, what it is and why it works.
Key elements to our brand positioning presentation:
- A clear overview of your current situation and position in the market
- An overview of your desired situation: where you’d like to be in the market
- An in-depth analyzation of the target group
- The communication layers and hierarchy
- The unique user benefit and brand promise
- The brand positioning: the message, brand story and statement
By conducting and analyzing all this research, we’ve made sure that your brand positioning and strategy connects what you have to offer with the target groups distinct demand. This USP is worded clearly and will help to make sure you always resonate with your target group. After we’ve done a rationale, we’ll word the positioning in a few paragraphs as well as the brand mission and vision if needed.
The creative concept
This is the part where it all comes together: the creative concept. After having a concrete brand strategy, you’re probably very excited to see it all in action. The creative concept will outline the ‘Big Idea’ behind all your communication and defines the visual and textual branding elements in a brand book.
Key elements to the creative concept:
- A tagline
- A visual identity with a range of design elements
- A tone of voice
- A fresh take on internal and external communication
With this package, you’ll be set for the next couple of years and complements the visual identity you already have. Our in-house studio can develop all the creatives necessary to communicate this concept effectively, head to our creative page to see what else we can do for you.