Strategy

Our expertise in strategy ensures that the right messaging is communicated to the right audience at just the right time. Let us show you how.

Why do you need a brand strategy?

To resonate with your target group and stand out from the rest, you need a cohesive brand strategy. This forms the foundation of all your communications, including digital campaigns, employer branding and thought leadership. We help you clarify your message and communicate it most effectively, so that you build a strong, memorable brand that resonates with your audience and gets them to take action.

How will we work together?

We work closely with you throughout the strategy development process, guiding you through each step. We’ll get to know your company by doing in-person or desk research, gathering information about your product or services and what makes your offering unique. We’ll also assess your objectives, target group and competitor landscape.

What are the steps?

Through a rich brand discovery exercise, we’ll evaluate everything from your brand’s offering to the competitive landscape, your target audience behavior, as well as your company culture. We’ll explore where you stand in the market, how you arrived there, what is keeping you there and how to reposition your brand to move forward. As each organization we serve is unique, we tailor the following approach to you:

  • The Overview
    Assessing your brand’s market position
  • The Vision
    Defining your future brand position
  • The Market 
    Analyzing your target audience and their paint points
  • The Messaging
    Evaluating your communication approach and tactics
  • The Promise
    Conceptualizing your unique selling proposition and user benefits
  • The Narrative
    Crafting your brand position statement and brand story

The next step

Brand discovery exercise

Target your audience effectively

With a marketing
and media plan

Marketing Plan

With your brand position established, we’ll create a 360-degree marketing plan that effectively targets your audience. This will include a mix of paid and owned media, detailing the best ways to leverage your existing platforms and branded content.

 

Media Plan

What you say to your audience is just as important as where you say it. We will craft a specific list of media channels that will ensure your brand reaches the right people with the right message at the right time. With paid, earned, and organic media outlets, we will create exceptional visibility and engagement for your brand.