ESG & Sustainability

We turn information on your company’s ESG performance into positive, durable storylines.

ESG COMMUNICATIONS SPECIALIST

As more people demand corporate accountability in terms of environmental sustainability, the protection of human rights and the integrity of corporate ownership, we help brands form a communication strategy around these efforts. ESG is a core part of our DNA, and we have a track record in helping organizations use messaging, PR and reporting so that their budget and resources can better the world they operate within.

In September 2015, the UN adopted the 2030 Agenda for Sustainable Development with 17 Sustainable Development Goals (SDGs). Businesses are called to align and recognize their role in transforming our world: through “strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.”

Wesley X David Bright

Creating meaningful sustainability and ESG messaging

Effective messaging on sustainability & ESG

We have extensive experience in crafting meaningful messages around our clients’ sustainability and ESG messaging. Our expertise has been refined by working across a range of industries, showcasing clients’ positive impact on society in the best light. We’ll help you to:

  • Develop a comprehensive sustainability strategy suited to your business and goals
  • Successfully navigate your external and internal stakeholder landscapes through targeted messaging
  • Educate internal and external stakeholders on these goals
  • Advise your business on setting KPIs
  • Put together hyper-targeted media outreach plans
  • Create an intelligent public affairs strategy

SUSTAINABLE ENVIRONMENTS

Corporations and businesses are becoming increasingly aware of their responsibility and ability to truly influence change. Global leaders in industry, such as Prologis, lead the charge when it comes to aspects such as green energy, with its solar capture work. Many now incorporate ESG at a boardroom level, basing their decision-making on their sustainability efforts. We can help you rethink what you do, starting with why you do it.

SOCIAL AND CORPORATE GOVERNANCE

All companies, regardless of the industry, are expected to have firm commitments toward upholding environmental regulations, human rights of their employees and other stakeholders. This includes the fair treatment of employees, prevention of discrimination and harassment, and equal opportunities for all. They are also expected to adhere to legal corporate regulations and the financial expectations of the company’s shareholders.

Bright8 Copywriting

Do more and you have the ability to truly affect change

Bright8 bureau

We get the difference

We know the lay of the land, Put us to the test.

Sustainability & ESG

While the two terms are very similar, they are not interchangeable, and this distinction is important to understand.

ESG refers to measurable and transparent goals of a business in its deliberate implementation of sustainable environmental, social and governance (ESG) responsibilities. Often, ESG within a business is disclosed to its stakeholders and the media in annual reports, accompanying financial reports with metrics supporting these goals. An ESG profile and report is increasingly imperative for investors, customers, suppliers and employees—and as of 2023, an essential element in securing loans and approvals from the finance industry and governmental compliance.

You operate your business on the principle that your actions affect the earth and its people. You decide that all parts of your business will implement solar panels to offset the power grid burden of your business to meet the goal of zero carbon emissions by 2040.

Sustainability, on the other hand, is a broad term referring to any practice within a business or organization to do ‘good’ in its efforts to lower its impact on the environment—like printing less paper or using fewer water bottles. Most corporate social responsibility (CSR) efforts fall within this category.

→ You print less paper because paper is made from trees, which is bad.