PR

We use the power of Public Relations (PR) to build your brand, by telling your story to the people who need and want to hear it. We get these messages across in the right media, creating opportunity rather than just seizing it, across earned, owned, and paid channels.

Marketing & PR

With us, PR is always integrated into the entire communications plan. We believe in creating a synergy between marketing and PR and have many years of experience in executing both.

Classic PR disciplines

Our PR team is well-versed in specific PR disciplines such as crisis PR, acting as the spokesperson for your company toward media, as well as writing press releases. We organize press and influencer events and are great fans of guerrilla PR to grab attention in unexpected ways. We provide:

  • Press releases
  • Crisis PR
  • Media outreach
  • Press trips
  • Event management
  • Internal communications
  • Stakeholder management & interview preparation
Bright8 PR Marketing Meeting

PR disciplines

Generate attention
in unexpected ways

Content creation

Make an impact
across different media

Content creation

To create impactful pitches toward media that they simply can’t resist, our team brainstorms ideas for engaging editorial content. Combining our rich knowledge of your company with our experience of what works when it comes to various magazines, websites and blogs, we can create content that stands out from the sea of other pitches they receive.

Media outreach print & digital

We have an extensive network in online and offline media which helps us ensure that your messages get on to all the right platforms. Our personal connections with journalists, editors, bloggers and influencers gives us the opportunity to act swiftly and effectively. We’ll get your story into the best magazines, newspapers, blogs, news outlets, TV-shows and radio shows for your brand.

Influencer marketing

Influencers are one of the most powerful ways to reach a significant chunk of your target audience where they are naturally spending time. Our large network of influencers helps us set up an influencer marketing campaign where each person we select is aligned with your brand or campaign message, target group and segmentation

Whether we work with big names that have large followings or niche influencers that connect strongly with a more segmented audience, we’ll make sure it’s aligned with your brand’s positioning. Besides building your brand, working with influencers is also a great way to generate authentic, original content. Your product, service or destination is captured by the most digital-savvy people who know their (and your) target audience like the back of their hand. Since we’re all about results; you’ll also receive a report of reach on each platform for each post, the engagement, and any other KPI’s you’d like us to analyze.

B8 PR Influencer Marketing

Influencer marketing

Authentic,
original content