Campaigns
One of our unique offerings is our strategic campaigns, which put us heads above the rest. These campaigns hyper-target the audience based on where they are in the sales funnel, providing optimal contact frequency and ensuring that your budgets work as hard as they can – achieving long-lasting results.
Campaign strategy
When we’re creating marketing campaigns, we always use the target group and objectives as the starting point to ensure the campaign is impactful, besides looking great. Your target audience is reached on the right channels by analyzing your data and the media environment.
Creating your media mix
For the target audience to see your campaign multiple times, you’ll need an effective media mix. By analyzing the target group, data, and media landscape, we launch it on various channels including print, social media, direct mail, e-newsletters, digital Out-Of-Home advertising, radio, TV and more.
Online marketing
So, you want to get on top of that Google search page? You’ll need online marketing for that. Just like we do with Social Media Campaigns, we take an omni-channel approach to online marketing, using different tools, platforms, and media to get your message across. From retargeting ads, to email marketing, online display ads and social media ads – we know the ins and outs of each online marketing discipline.
Creating content is an essential part of online marketing, something our creative team is highly attuned to. We create inspiring content that is based around in-depth keyword analysis and SEO optimization, meaning you gain organic traffic too. Email marketing is another highly effective way to get your message straight into people’s inboxes, and we’ll help you choose the best of these online marketing tools for your goals.
Online marketing
Keyword analysis,
SEO optimization,
E-mail marketing
Social Media
More visitors,
More attention,
More sales
Social media
We probably don’t need to tell you that social media marketing is crucial when launching an effective marketing campaign, as well as helping your brand remain relevant. But perhaps you don’t know exactly how to use these tools to reach your target audience? Whether you’re looking to increase traffic to your website, get more brand awareness or drive sales; we’ll make sure your objectives are met using cross-channel social media campaigns.
Our creative studio will serve you fresh ideas on how to reach your target audience and engage with them, with shareable, like-worthy content. Your message will pack a punch using eye-catching visuals, catchy copywriting, and inspiring videos – all from our team of digital natives who know all the latest trends. From LinkedIn campaigns to Facebook posts and Instagram feeds, we know what works on which platform and can adjust the content accordingly.
Dashboarding, Reporting & Data
We really enjoy the nerdy side of campaigns: analyzing the data, adapting the content, and getting the most from each campaign. We do this by remaining flexible, performing A/B testing and bringing in learnings as the campaign progresses, to sharpen the effectiveness of each campaign. In the final report, we’ll have a critical look at the obtained KPI’s and give concrete suggestions for the next campaign.
Media Buying: Online & Offline
We not only create the what and the why of your brand’s messaging, we can also handle the where. Our media buying department is experienced in buying the best spaces for your message. Whether online or offline, we can create a flight schedule that ensures the right people see your message in all the right places, while making the best use of your marketing spend. This could include out of home campaigns, native ads, programmatic display campaigns or branded content.
Destination marketing
We have over 15 years of experience in destination marketing, with a portfolio of successful campaigns. Our travel experts in commercial, strategic, creative and leadership roles within the travel industry give us all the insights to create an effective marketing campaign for your travel destination. We’ll dive right into what makes your destination unique, creating a target group segmentation and using this to build the creative concept and campaign. Have a look at our Curaçao full service marketing & PR case to find exactly how we made this happen.
