Building on our successful partnership with Raisin, Bright8 developed a fresh television commercial for 2025 that connects financial empowerment with everyday family moments across the Irish and Dutch markets. Moving from our previous animated concepts to a more intimate approach, this campaign features a warm family scene in a cozy kitchen.
The commercial portrays a father confidently managing his savings on Raisin’s platform while his daughter prepares pizza and the mother brings a salad to the table. This relatable setting perfectly illustrates the campaign’s core message: Raisin handles your finances, giving you peace of mind to enjoy what truly matters.
The narrative effectively communicates Raisin’s key benefits—high interest rates, one secure account, and access to European banks—while challenging the notion that saving requires sacrifice. Instead, it emphasizes how individuals can take control of their personal finances and fully own their savings journey.
With warm, natural cinematography, the message resonates emotionally: when your finances are sorted with Raisin, you have more time to enjoy life’s meaningful moments. The creative maintains the “Easy, flexible, secure” tagline while evolving the visual storytelling to deepen audience engagement in both the Netherlands and Ireland.
