We believe the strongest campaigns don’t live in just one channel; they build connected brand worlds across every touchpoint.
Earlier this month, we partnered with Raisin, following its sponsorship of the Pro Cycling Team Picnic PostNL, to create a TV commercial inspired by the parallels between professional cycling and investing: consistency, preparation, and gaining valuable time when every detail is aligned.
Using high-end AI production techniques, we developed a premium visual identity within a short production timeline while maintaining creative flexibility and scalability across channels.
When Raisin expanded its partnership during the Giro d’Italia to become the official name partner of Team Picnic PostNL Raisin, we extended the campaign into social with a custom animation tied directly into the TVC universe.
The AI-generated lead character from the commercial was integrated into a manually animated social asset, selecting Giro riders inside the Raisin app as if building a financial portfolio, connecting sport, strategy, and investing in a recognizable and engaging way.
The result: a cohesive campaign ecosystem that bridged TV, social, sponsorship activation, and AI-driven creative production during one of cycling’s biggest global moments.
As a full-service agency, we love helping brands integrate strategy, storytelling, innovation, and execution into campaigns that move seamlessly across platforms.
