Sappi Europe Appoints Bright8 as Lead PR Agency for Pan-European Communications

Sappi Europe, a global leader in sustainable woodfibre products and solutions, today announced the appointment of Bright8 as lead public relations agency for its Packaging and Specialty Papers as well as Graphic Papers divisions across European markets. This strategic decision unifies the communications approach for these key product divisions throughout Europe.

Bright8 will serve as the primary media contact, developing strategic relationships with key trade media while ensuring cohesive brand messaging and industry thought leadership throughout Europe. The comprehensive communications partnership encompasses media relations, content development, and trade show communications across the region.

“This strategic communications consolidation marks a significant evolution in our European market approach,” says Conor Evers, Head of Marketing Operations at Sappi Europe. “Our growth plans include advancing in premium packaging markets with value-added paper and containerboard solutions, while building on our strong foundation in graphic papers. We continue to lead the Flexible Packaging market with our next generation solutions, offering the highest barrier papers available in our state-of-the-art portfolio.”

The new communications strategy will strengthen Sappi’s market initiatives across multiple European regions, including DACH, Benelux, Italy, Spain, France, and the UK. This initiative reinforces Sappi’s commitment to expanding its presence in label papers, flexible packaging, and rigid packaging boards markets.

“Taking on this expanded role with Sappi Europe’s product divisions marks a significant milestone for our team,” said David de Smit, Managing Director at Bright8. “This partnership allows us to showcase Sappi’s innovations across the European landscape through a customer-centric approach. Our international, specialist team is passionately committed to crafting compelling narratives that reinforce Sappi’s position as the definitive market leader in best-in-class woodfibre solutions.”