Raisin
Creative campaigns for Europe’s leading innovative fintech platform
With these campaigns, Bright8 drew on multiple aspects of its full-service offering, especially our creative capabilities and media buying expertise. After significant research into both markets and their specific financial attitudes and behaviours, we conceptualised different creative approaches tailored to each country’s unique landscape and consumer preferences.
“Collaborating with Raisin Bank on this campaign has been an incredible experience for Bright8. We aimed to create a campaign that highlights the bank’s innovative financial solutions and resonates deeply with different audiences. By focusing on simplicity, transparency, and customer empowerment, we’ve crafted a message that aligns with Raisin Bank’s core values and vision for growth. We are proud to be a part of this exciting expansion and look forward to seeing the company go from strength to strength.”
– David de Smit, Managing Director.
Full-service capabilities in action
For the more saturated Dutch market, we produced a commercial featuring a charming animated superhero pig that effectively attracted viewers’ attention, evoked the idea of superior savings, and remained memorable. The creative concept communicated that customers’ savings would be elevated with Raisin, conveying that the platform would do much more for their money than traditional banks.
For Ireland, we produced a second distinct commercial utilising elegant line-drawing animation focused on various leisure activities that customers could enjoy while Raisin took care of their savings. The animations emphasised how the platform freed up customers’ time for the things they enjoy, with a clear tagline highlighting the service as “Easy, flexible, secure” while showcasing competitive interest rates.
Strategic media buying
Our media team made smart purchasing decisions throughout the campaign period, with particular focus on the Olympic Games when our audiences showed very different viewing patterns and media consumption behaviour. We optimised our media buying strategies based on these insights, securing prime time TV spots across major networks and radio spots on high-listenership stations in both countries.
The campaign also included strategically placed out-of-home advertising in high-traffic, affluent areas and a comprehensive suite of digital assets for performance marketing. Our integrated approach created the high contact frequency essential for building understanding of the brand.
Building on success
The initial campaign’s success led to additional campaign flights, including another campaign flight and a new television commercial with fresh creative assets. By creating distinctive creative approaches for each market while maintaining the core brand message, we helped Raisin establish a strong and growing presence across markets.
Client partnership
Our ongoing partnership with Raisin continues to evolve, with new creative approaches and campaign flights building on the strong foundation established by our initial work together.
