Prologis
360° strategic communications driving logistics innovation across Europe
Go-to communications partner for Europe
Our comprehensive communications strategy helped establish and maintain Prologis’ market leadership position across Europe. Beyond supporting specialized initiatives like Build-to-Suit developments, Mobility solutions, and their Essentials platform, Bright8 delivered strategic messaging frameworks, crisis management, and executive media training that strengthened their core logistics real estate business.
Targeted connected Prologis directly with C-suite decision-makers, elevating their perception beyond buildings to showcase their role in transforming global supply chains and creating future-proof logistics ecosystems.
Concept to execution: full-service creative and media
The Build-to-Suit campaign emphasized Prologis’ financial strength, extensive land bank, and internal expertise, while the Mobility campaign showcased fleet electrification solutions with compelling visuals and case studies. Our distinctive creative concepts helped Prologis stand out in the conventional logistics media landscape.
Highly targeted digital campaigns reached C-level executives through specialized B2B channels, delivering sustained messaging while continuously optimizing for impact. Professional videography and animations highlighted Prologis’ innovations at major European trade shows, including MIPIM and EXPO REAL.
Elevating the brand through signature events
Strategic support at key industry events, including MIPIM, strengthened Prologis’ thought leadership position. Their voice resonated throughout the European logistics landscape, from microsite content to coordinated social media campaigns.
For Prologis’ GROUNDBREAKERS—an annual forum exploring broader supply chain innovations beyond real estate—we positioned them at the forefront of industry transformation, showcasing their expertise in AI, clean energy, and workforce development through media alerts, newsletters, and targeted display ads.
Driving sustainability narratives
Bright8 amplified Prologis’ commitment to achieving net-zero emissions by 2040, transforming complex sustainability achievements into engaging narratives. Leadership in on-site solar generation, EV charging infrastructure, and advanced building technologies established Prologis as an environmental pioneer in a traditionally energy-intensive industry.
Integrated communications approach
Our collaboration demonstrated the ability to deliver truly integrated communications across multiple touchpoints. By combining strategic communications expertise with creative execution capabilities, Prologis maintained their industry leadership while navigating complex market dynamics across Europe’s diverse logistics landscape.
