{"id":2870,"date":"2025-03-03T12:59:36","date_gmt":"2025-03-03T11:59:36","guid":{"rendered":"https:\/\/b8build.nl\/?post_type=project&p=2870"},"modified":"2025-03-07T15:43:29","modified_gmt":"2025-03-07T14:43:29","slug":"kverneland","status":"publish","type":"project","link":"https:\/\/bright8.nl\/en\/project\/kverneland\/","title":{"rendered":"Kverneland"},"content":{"rendered":"

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Brand positioning & strategy<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]Kverneland is one of the leaders in developing, producing and distributing agricultural machinery and services. One of those machines is the Kverneland Disc Spreader, which has been a successful product group within the Kverneland crop care portfolio. How can they remain top of mind for farmers? How can they keep their #1 position as a disc spreader provider? Leave it up to our team to figure that out.<\/p>\n

Our in-depth knowledge and skills in marketing strategy and brand positioning made us an attractive partner for Kverneland to work with. They asked us to use those skills to create a brand positioning that is visible in all three pillars: product proposition, marketing and sales. So of course, we got straight to action.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]There\u2019s a whole lot of research and information that goes into creating a brand positioning. We need to know every single detail. We need to become one with the brand and understand it like it\u2019s our own. After doing desk research and going through the input we got from the client we set up a brainstorm to really get things off the ground. The aim of this brainstorm was to collect information about the disc spreaders that took things a step further than the initial information we found. With a select team from us and the client, we unraveled critical points and questions and got different points of view on what was important for the brand.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#F4F6FC” custom_padding=”0px||0px||false|false” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”80px” box_shadow_color=”#FFFFFF” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/12_Dots_Soft-Purple.svg” background_size=”custom” background_image_height=”72px” background_position=”bottom_left” width=”90%” width_phone=”90%” width_last_edited=”off|desktop” max_width=”1500px” custom_margin=”0px||0px||false|false” custom_padding=”0px||72px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_image_accordion ia_height=”500px” disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” custom_css_main_element=”margin-bottom: 20px !important;” global_colors_info=”{}”][dsm_image_accordion_child image_accordion_src=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/03\/B8_Case_Kverneland_visual_1.jpg” alt=”Kverneland Case concept image” title_text=”B8_Case_Kverneland_visual_1″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_margin=”|1%|||false|false” global_colors_info=”{%22gcid-95559ee4-4f5d-4131-a695-deb78a92e581%22:%91%22background_color%22%93}”][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/03\/B8_Case_Kverneland_visual_2.jpg” alt=”Kverneland Concept image” title_text=”B8_Case_Kverneland_visual_2″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_margin=”|1%|||false|false” global_colors_info=”{%22gcid-ba929757-8bea-4694-bfe1-487688575a80%22:%91%22background_color%22%93}”][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/03\/B8_Case_Kverneland_visual_3.jpg” alt=”Kverneland Brochure” title_text=”B8_Case_Kverneland_visual_3″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_margin=”|1%|||false|false” global_colors_info=”{%22gcid-8e350566-087f-4e3d-a531-241f3280586b%22:%91%22background_color%22%93}”][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/03\/B8_Case_Kverneland_visual_4.jpg” alt=”Kverneland Website Design” title_text=”B8_Case_Kverneland_visual_4″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_margin=”||||false|false” global_colors_info=”{%22gcid-a407b424-2389-4c6b-a7fb-845321a5f22d%22:%91%22background_color%22%93}”][\/dsm_image_accordion_child][\/dsm_image_accordion][dsm_image_carousel gallery_ids=”2898,2899,2900,2901″ slide_to_show=”1″ speed=”1000″ arrows=”off” dots_active_color=”gcid-c5578764-4c08-4426-b7ba-0c3d8828d2b7″ dots_inactive_color=”gcid-95559ee4-4f5d-4131-a695-deb78a92e581″ slide_to_show_tablet=”1″ slide_to_show_phone=”2″ slide_to_show_last_edited=”off|tablet” disabled_on=”off|off|on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||20px||false|false” custom_padding=”0px||0px||true|false” custom_css_main_element=”margin-bottom: 0px !important;” global_colors_info=”{%22gcid-c5578764-4c08-4426-b7ba-0c3d8828d2b7%22:%91%22dots_active_color%22%93,%22gcid-95559ee4-4f5d-4131-a695-deb78a92e581%22:%91%22dots_inactive_color%22%93}”][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”50px||100px||false|false” background_image_width_tablet=”auto” background_image_width_phone=”auto” background_image_height_tablet=”100px” global_colors_info=”{}” background_color=”#F4F6FC” background_last_edited=”on|phone” background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/Rainbow_bottom-right_Violet.svg” background_size=”custom” background_image_height=”100px” background_image_height_phone=”90px” background_position=”bottom_right”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}” custom_margin_tablet=”0px||50px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The positioning<\/h3>\n

All that information then magically turns into a brand positioning \u2013 just kidding. After organizing our notes from the brainstorm and desk research, it\u2019s time to streamline all the information to find gaps, opportunities and patterns we can use for the positioning. We then presented and pitched this to Kverneland with a presentation that outlines not only what it is, but how we got there. The positioning also included vision and mission statements as well marketing messages to focus on in communication. A buying funnel is also outlined, summarizing and highlighting the most important steps for each stage.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

The next steps<\/h3>\n

The presentation for Kverneland\u2019s positioning went very well, so what do we do now? Now it\u2019s time to translate all this information into a creative concept. Currently, our creative team is working hard on visualizing and conceptualizing the brand positioning with creatives that bring the brand positioning to life. You\u2019ll have to wait and see how it all turns out but don\u2019t worry, we\u2019ll keep you posted.<\/p>\n

Want to know more about how we create a brand strategy and positioning? You\u2019ll find a detailed overview of what we do on our strategy page. Or just say hello, we\u2019ll be happy to answer any questions.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”100px||100px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#122346″ background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/Quarter_Circle_bottom-right_Blue-Grey.svg” background_size=”custom” background_image_height=”140px” background_position=”bottom_right” custom_padding=”40px|40px|40px|40px|true|true” global_colors_info=”{}”][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfY2xpZW50X2Nhc2VfbG9nbyIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” title_text=”Sappi_Logo_2935_White” show_bottom_space=”off” _builder_version=”4.27.4″ _dynamic_attributes=”src” _module_preset=”default” max_width=”175px” module_alignment=”left” custom_margin=”||15px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _dynamic_attributes=”content” _module_preset=”default” text_text_color=”#FFFFFF” background_enable_color=”off” max_width=”75%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” custom_margin=”0px||30px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfY2xpZW50X2Nhc2Vfc3VtbWFyeSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfY2xpZW50X2Nhc2Vfd2Vic2l0ZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” url_new_window=”on” button_text=”Visit website” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-80px” box_shadow_color=”#122346″ global_module=”1554″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9″ background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/Rainbow_bottom-right_Soft-Purple.svg” background_size=”custom” background_image_height=”140px” background_position=”bottom_right” width=”90%” width_phone=”90%” width_last_edited=”off|desktop” max_width=”1500px” custom_padding=”0px||0px||false|false” background_last_edited=”on|phone” background_image_width_phone=”auto” background_image_height_tablet=”90px” background_image_height_phone=”90px” global_colors_info=”{%22gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9%22:%91%22background_color%22%93}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” background_size=”custom” background_image_width=”30%” background_position=”top_left” custom_padding=”80px|0px|80px|80px|true|false” custom_padding_tablet=”80px|80px|20px|80px|false|true” custom_padding_phone=”40px|40px|20px|40px|false|true” custom_padding_last_edited=”on|phone” custom_css_main_element=”align-content: center;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n

Interested in working together<\/span>?<\/h3>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwIn19@” button_text=”Get in touch” button_alignment=”left” module_class=”contact-btn cta-btn” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” background_layout=”dark” custom_margin=”||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2In19@” button_text=”See more work” button_alignment=”left” module_class=”cta-btn” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” background_layout=”dark” custom_margin_last_edited=”off|desktop” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||false|false” custom_padding_tablet=”||140px||false|false” custom_padding_phone=”||100px||false|false” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”default” height=”140px” height_tablet=”90px” height_phone=”90px” height_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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