{"id":2513,"date":"2025-02-27T16:19:33","date_gmt":"2025-02-27T15:19:33","guid":{"rendered":"https:\/\/b8build.nl\/?post_type=project&#038;p=2513"},"modified":"2026-04-02T09:35:23","modified_gmt":"2026-04-02T07:35:23","slug":"element-logic","status":"publish","type":"project","link":"https:\/\/bright8.nl\/en\/project\/element-logic\/","title":{"rendered":"Element Logic"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Client case header&#8221; module_class=&#8221;page_header&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;background_image&#8221; _module_preset=&#8221;default&#8221; background_color=&#8221;#122346&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;110deg&#8221; background_color_gradient_stops=&#8221;#122346 0%|rgba(18,35,70,0.75) 65%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfaGVhZGVyX2JhY2tncm91bmRfY2FzZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; min_height=&#8221;250px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_module=&#8221;2002&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/Quarter_Circle_bottom-right_Pink.svg&#8221; background_size=&#8221;custom&#8221; background_image_height=&#8221;180px&#8221; background_position=&#8221;bottom_right&#8221; position_origin_a=&#8221;bottom_center&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;250px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||35px||false|false&#8221; custom_css_main_element=&#8221;display: flex;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|phone&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;display: flex;||flex-direction: column;||justify-content: flex-end;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;off|desktop&#8221; custom_css_main_element_tablet=&#8221;display: flex;||flex-direction: column;||justify-content: flex-end;&#8221; custom_css_main_element_phone=&#8221;display: flex;||flex-direction: column;||justify-content: flex-end;&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; header_text_color=&#8221;#FFFFFF&#8221; positioning=&#8221;relative&#8221; position_origin_a=&#8221;bottom_center&#8221; position_origin_f=&#8221;top_center&#8221; width=&#8221;90%&#8221; max_width=&#8221;1500px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfY2xpZW50X25hbWUiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiI8aDE+IiwiYWZ0ZXIiOiI8L2gxPiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Breadcrumbs&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9&#8243; custom_padding=&#8221;10px||0px||false|false&#8221; global_module=&#8221;2045&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{%22gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9%22:%91%22background_color%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;1500px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_breadcrumbs home_text=&#8221;Bright8&#8243; home_icon=&#8221;&#xf015;||fa||900&#8243; separator_icon=&#8221;&#xf0da;||fa||900&#8243; items_padding=&#8221;0px||0px|0px|false|false&#8221; separator_padding=&#8221;0px|10px|0px|10px|false|true&#8221; separator_padding_tablet=&#8221;0px|10px|0px|10px|false|true&#8221; separator_padding_phone=&#8221;|2px||2px|false|true&#8221; separator_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; items_font=&#8221;|700|||||||&#8221; items_text_color=&#8221;#3B497C&#8221; items_font_size=&#8221;16px&#8221; home_icon_text_color=&#8221;#5F68E5&#8243; home_icon_font_size=&#8221;16px&#8221; separators_text_color=&#8221;#5F68E5&#8243; current_font=&#8221;||||||||&#8221; current_text_color=&#8221;#3B497C&#8221; current_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;100px||100px||false|false&#8221; custom_padding_tablet=&#8221;50px||100px||false|false&#8221; custom_padding_phone=&#8221;50px||100px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/33_Dots_Violet.svg&#8221; background_size=&#8221;custom&#8221; background_image_height=&#8221;72px&#8221; background_position=&#8221;top_right&#8221; background_vertical_offset=&#8221;10px&#8221; custom_margin=&#8221;0px||15px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_position_tablet=&#8221;top_left&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; height=&#8221;72px&#8221; custom_margin=&#8221;0px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;47.25%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>When marketing intersects with campaign and creatives<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]Element Logic seeks to revolutionise the e-commerce industry by introducing intelligent inventory sorting robotics. Their AutoStore platform works seamlessly to maximise space efficiencies and minimise human error, making light work of complex inventory and package assembly\u2014all to pave the way for upskilling human talent.<\/p>\n<p>Although we can do so much more, one of our strengths is our ability to custom tailor our servicing to existing marketing and communication plans\u2014and elevate expectations, deliverables and campaign results[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]We worked with the client\u2019s media plan for 2023, developing successful implementation and smart monitoring of always-on marketing campaigns. To do this, we developed our own strategy that complements and elevates their existing media plan; and delivered with targeted and aligned copy accompanying attractive creatives that continue to increase reach, lead generation and engagement. As per our standard modus operandi, we monitor the analytics and landscape to tweak storytelling that suits the local Benelux target audience. Our agile nature allows us to constantly adjust algorithms and keywords. These quick pivots enable us to hypertarget the right audience to capture and hold interest, which lead to form fill-ins on the client\u2019s website.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F4F6FC&#8221; custom_padding=&#8221;0px||50px||false|false&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;80px&#8221; box_shadow_color=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/12_Dots_Pink.svg&#8221; background_size=&#8221;custom&#8221; background_image_height=&#8221;72px&#8221; background_position=&#8221;bottom_left&#8221; width=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;off|desktop&#8221; max_width=&#8221;1500px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||72px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_image_accordion ia_height=&#8221;500px&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_css_main_element=&#8221;margin-bottom: 20px !important;&#8221; global_colors_info=&#8221;{}&#8221;][dsm_image_accordion_child image_accordion_src=&#8221;https:\/\/bright8.nl\/wp-content\/uploads\/2025\/02\/B8_case_ElementLogic_brochure.jpg&#8221; alt=&#8221;Element Logic Brochure&#8221; title_text=&#8221;B8_case_ElementLogic_brochure&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;|1%|||false|false&#8221; global_colors_info=&#8221;{%22gcid-95559ee4-4f5d-4131-a695-deb78a92e581%22:%91%22background_color%22%93}&#8221;][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=&#8221;https:\/\/bright8.nl\/wp-content\/uploads\/2025\/02\/B8_case_ElementLogic_elements.jpg&#8221; title_text=&#8221;B8_case_ElementLogic_elements&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;|1%|||false|false&#8221; global_colors_info=&#8221;{%22gcid-ba929757-8bea-4694-bfe1-487688575a80%22:%91%22background_color%22%93}&#8221;][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=&#8221;https:\/\/bright8.nl\/wp-content\/uploads\/2025\/02\/B8_case_ElementLogic_whitepaper.jpg&#8221; alt=&#8221;Element Logic Whitepaper&#8221; title_text=&#8221;B8_case_ElementLogic_whitepaper&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;|1%|||false|false&#8221; global_colors_info=&#8221;{%22gcid-8e350566-087f-4e3d-a531-241f3280586b%22:%91%22background_color%22%93}&#8221;][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=&#8221;https:\/\/bright8.nl\/wp-content\/uploads\/2025\/02\/B8_case_ElementLogic_whitepaper2.jpg&#8221; alt=&#8221;Element Logic White paper&#8221; title_text=&#8221;B8_case_ElementLogic_whitepaper2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{%22gcid-a407b424-2389-4c6b-a7fb-845321a5f22d%22:%91%22background_color%22%93}&#8221;][\/dsm_image_accordion_child][\/dsm_image_accordion][dsm_image_carousel gallery_ids=&#8221;2523,2524,2525,2526&#8243; slide_to_show=&#8221;1&#8243; speed=&#8221;1000&#8243; arrows=&#8221;off&#8221; dots_active_color=&#8221;gcid-c5578764-4c08-4426-b7ba-0c3d8828d2b7&#8243; dots_inactive_color=&#8221;gcid-95559ee4-4f5d-4131-a695-deb78a92e581&#8243; slide_to_show_tablet=&#8221;1&#8243; slide_to_show_phone=&#8221;2&#8243; slide_to_show_last_edited=&#8221;off|tablet&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||20px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; custom_css_main_element=&#8221;margin-bottom: 0px !important;&#8221; global_colors_info=&#8221;{%22gcid-c5578764-4c08-4426-b7ba-0c3d8828d2b7%22:%91%22dots_active_color%22%93,%22gcid-95559ee4-4f5d-4131-a695-deb78a92e581%22:%91%22dots_inactive_color%22%93}&#8221;][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;100px||100px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||true|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Fresh outlook<\/h3>\n<p>To mirror the cutting-edge tech that our client stands for, our in-house studio produces attractive and sharp digital display banners, animations and digital ads to accompany our strategy output.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#122346&#8243; background_image=&#8221;https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/Quarter_Circle_bottom-right_Blue-Grey.svg&#8221; background_size=&#8221;custom&#8221; background_image_height=&#8221;140px&#8221; background_position=&#8221;bottom_right&#8221; custom_padding=&#8221;40px|40px|40px|40px|true|true&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfY2xpZW50X2Nhc2VfbG9nbyIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; title_text=&#8221;Sappi_Logo_2935_White&#8221; show_bottom_space=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;src&#8221; _module_preset=&#8221;default&#8221; max_width=&#8221;175px&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;||15px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;0px||30px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfY2xpZW50X2Nhc2Vfc3VtbWFyeSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfY2xpZW50X2Nhc2Vfd2Vic2l0ZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Visit website&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; box_shadow_style=&#8221;preset7&#8243; box_shadow_horizontal=&#8221;0px&#8221; box_shadow_vertical=&#8221;-80px&#8221; box_shadow_color=&#8221;#122346&#8243; global_module=&#8221;1554&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9&#8243; background_image=&#8221;https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/Rainbow_bottom-right_Soft-Purple.svg&#8221; background_size=&#8221;custom&#8221; background_image_height=&#8221;140px&#8221; background_position=&#8221;bottom_right&#8221; width=&#8221;90%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;off|desktop&#8221; max_width=&#8221;1500px&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; background_last_edited=&#8221;on|phone&#8221; background_image_width_phone=&#8221;auto&#8221; background_image_height_tablet=&#8221;90px&#8221; background_image_height_phone=&#8221;90px&#8221; global_colors_info=&#8221;{%22gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9%22:%91%22background_color%22%93}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_size=&#8221;custom&#8221; background_image_width=&#8221;30%&#8221; background_position=&#8221;top_left&#8221; custom_padding=&#8221;80px|0px|80px|80px|true|false&#8221; custom_padding_tablet=&#8221;80px|80px|20px|80px|false|true&#8221; custom_padding_phone=&#8221;40px|40px|20px|40px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;align-content: center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Interested in working <span style=\"color: #e8245a;\">together<\/span>?<\/h3>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwIn19@&#8221; button_text=&#8221;Get in touch&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;contact-btn cta-btn&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;||15px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2In19@&#8221; button_text=&#8221;See more work&#8221; button_alignment=&#8221;left&#8221; module_class=&#8221;cta-btn&#8221; _builder_version=&#8221;4.27.4&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; background_layout=&#8221;dark&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;||140px||false|false&#8221; custom_padding_phone=&#8221;||100px||false|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; height=&#8221;140px&#8221; height_tablet=&#8221;90px&#8221; height_phone=&#8221;90px&#8221; height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module dsm_breadcrumbs dsm_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<nav class=\"dsm_breadcrumbs_wrap\">\n\t\t\t\t<ul class=\"dsm_breadcrumbs\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\">\t\t\t<li class=\"dsm_breadcrumbs_item dsm_home_item dsm_home_item_custom\" itemprop=\"itemListElement\" itemscope\n\t\t\titemtype=\"https:\/\/schema.org\/ListItem\">\n\t\t\t\t<a href=\"https:\/\/bright8.nl\/en\/\" itemprop=\"item\" target=\"\">\n\t\t\t\t\t<span class='dsm_home_text_wrapper'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"et-pb-icon dsm_home_icon\">&#xf015;<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"dsm_home_text\" itemprop=\"name\">\n\t\t\t\t\t\t\t\tBright8\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<meta itemprop=\"position\" content=\"1\" \/>\n\t\t\t<\/li>\n\n\t\t<li class=\"dsm_breadcrumbs_separator\"> <span class=\"et-pb-icon dsm_separator_icon\">&#xf0da;<\/span><\/li><\/ul>\n\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t<\/div>When marketing intersects with campaign and creativesElement Logic seeks to revolutionise the e-commerce industry by introducing intelligent inventory sorting robotics. Their AutoStore platform works seamlessly to maximise space efficiencies and minimise human error, making light work of complex inventory and package assembly\u2014all to pave the way for upskilling human talent. Although we can do so much more, one of our strengths is our ability to custom tailor our servicing to existing marketing and communication plans\u2014and elevate expectations, deliverables and campaign resultsWe worked with the client\u2019s media plan for 2023, developing successful implementation and smart monitoring of always-on marketing campaigns. To do this, we developed our own strategy that complements and elevates their existing media plan; and delivered with targeted and aligned copy accompanying attractive creatives that continue to increase reach, lead generation and engagement. As per our standard modus operandi, we monitor the analytics and landscape to tweak storytelling that suits the local Benelux target audience. Our agile nature allows us to constantly adjust algorithms and keywords. These quick pivots enable us to hypertarget the right audience to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3255,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[8],"project_tag":[],"class_list":["post-2513","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-life-science-tech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Element Logic | Bright8<\/title>\n<meta name=\"description\" content=\"Bright8 optimized Element Logic\u2019s media plan, boosting reach, engagement, and lead generation through targeted campaigns and smart monitoring.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bright8.nl\/en\/project\/element-logic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Element Logic\" \/>\n<meta property=\"og:description\" content=\"Bright8 optimized Element Logic\u2019s media plan, boosting reach, engagement, and lead generation through targeted campaigns and smart monitoring.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bright8.nl\/en\/project\/element-logic\/\" \/>\n<meta property=\"og:site_name\" content=\"Bright8\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bright8nl\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T07:35:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bright8.nl\/wp-content\/uploads\/2025\/02\/B8_Thumbnails_ElementLogic_UPD.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"797\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/project\\\/element-logic\\\/\",\"url\":\"https:\\\/\\\/bright8.nl\\\/en\\\/project\\\/element-logic\\\/\",\"name\":\"Element Logic | Bright8\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/project\\\/element-logic\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/project\\\/element-logic\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bright8.nl\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/B8_Thumbnails_ElementLogic_UPD.jpg\",\"datePublished\":\"2025-02-27T15:19:33+00:00\",\"dateModified\":\"2026-04-02T07:35:23+00:00\",\"description\":\"Bright8 optimized Element Logic\u2019s media plan, boosting reach, engagement, and lead generation through targeted campaigns and smart monitoring.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/project\\\/element-logic\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bright8.nl\\\/en\\\/project\\\/element-logic\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/project\\\/element-logic\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bright8.nl\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/B8_Thumbnails_ElementLogic_UPD.jpg\",\"contentUrl\":\"https:\\\/\\\/bright8.nl\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/B8_Thumbnails_ElementLogic_UPD.jpg\",\"width\":1024,\"height\":797},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/project\\\/element-logic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bright8.nl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\\\/\\\/bright8.nl\\\/en\\\/project\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Element Logic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/bright8.nl\\\/en\\\/\",\"name\":\"Bright8 | Global full-service Marketing & PR Agency\",\"description\":\"Strategy, Creative, Campaigns &amp; PR\",\"publisher\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#organization\"},\"alternateName\":\"Bright8 | Marketing & PR Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bright8.nl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#organization\",\"name\":\"Bright8\",\"alternateName\":\"B8\",\"url\":\"https:\\\/\\\/bright8.nl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bright8.nl\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/B8_Logo_696x696.jpg\",\"contentUrl\":\"https:\\\/\\\/bright8.nl\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/B8_Logo_696x696.jpg\",\"width\":696,\"height\":696,\"caption\":\"Bright8\"},\"image\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bright8nl\",\"https:\\\/\\\/www.instagram.com\\\/bright8nl\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bright8\\\/\"],\"description\":\"Our full-service marketing and communications agency offers strategy, creative, campaigns and PR \u2013 all under one roof. Our in-house creative studio allows us complete control over the creative process, resulting in innovative and effective campaigns.\",\"email\":\"info@bright8.nl\",\"telephone\":\"+31232123888\",\"legalName\":\"Bright8 bv\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Element Logic | Bright8","description":"Bright8 optimized Element Logic\u2019s media plan, boosting reach, engagement, and lead generation through targeted campaigns and smart monitoring.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bright8.nl\/en\/project\/element-logic\/","og_locale":"en_US","og_type":"article","og_title":"Element Logic","og_description":"Bright8 optimized Element Logic\u2019s media plan, boosting reach, engagement, and lead generation through targeted campaigns and smart monitoring.","og_url":"https:\/\/bright8.nl\/en\/project\/element-logic\/","og_site_name":"Bright8","article_publisher":"https:\/\/www.facebook.com\/bright8nl","article_modified_time":"2026-04-02T07:35:23+00:00","og_image":[{"width":1024,"height":797,"url":"https:\/\/bright8.nl\/wp-content\/uploads\/2025\/02\/B8_Thumbnails_ElementLogic_UPD.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bright8.nl\/en\/project\/element-logic\/","url":"https:\/\/bright8.nl\/en\/project\/element-logic\/","name":"Element Logic | Bright8","isPartOf":{"@id":"https:\/\/bright8.nl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bright8.nl\/en\/project\/element-logic\/#primaryimage"},"image":{"@id":"https:\/\/bright8.nl\/en\/project\/element-logic\/#primaryimage"},"thumbnailUrl":"https:\/\/bright8.nl\/wp-content\/uploads\/2025\/02\/B8_Thumbnails_ElementLogic_UPD.jpg","datePublished":"2025-02-27T15:19:33+00:00","dateModified":"2026-04-02T07:35:23+00:00","description":"Bright8 optimized Element Logic\u2019s media plan, boosting reach, engagement, and lead generation through targeted campaigns and smart monitoring.","breadcrumb":{"@id":"https:\/\/bright8.nl\/en\/project\/element-logic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bright8.nl\/en\/project\/element-logic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bright8.nl\/en\/project\/element-logic\/#primaryimage","url":"https:\/\/bright8.nl\/wp-content\/uploads\/2025\/02\/B8_Thumbnails_ElementLogic_UPD.jpg","contentUrl":"https:\/\/bright8.nl\/wp-content\/uploads\/2025\/02\/B8_Thumbnails_ElementLogic_UPD.jpg","width":1024,"height":797},{"@type":"BreadcrumbList","@id":"https:\/\/bright8.nl\/en\/project\/element-logic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bright8.nl\/en\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/bright8.nl\/en\/project\/"},{"@type":"ListItem","position":3,"name":"Element Logic"}]},{"@type":"WebSite","@id":"https:\/\/bright8.nl\/en\/#website","url":"https:\/\/bright8.nl\/en\/","name":"Bright8 | Global full-service Marketing & PR Agency","description":"Strategy, Creative, Campaigns &amp; PR","publisher":{"@id":"https:\/\/bright8.nl\/en\/#organization"},"alternateName":"Bright8 | Marketing & PR Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bright8.nl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bright8.nl\/en\/#organization","name":"Bright8","alternateName":"B8","url":"https:\/\/bright8.nl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bright8.nl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/bright8.nl\/wp-content\/uploads\/2025\/03\/B8_Logo_696x696.jpg","contentUrl":"https:\/\/bright8.nl\/wp-content\/uploads\/2025\/03\/B8_Logo_696x696.jpg","width":696,"height":696,"caption":"Bright8"},"image":{"@id":"https:\/\/bright8.nl\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bright8nl","https:\/\/www.instagram.com\/bright8nl\/","https:\/\/www.linkedin.com\/company\/bright8\/"],"description":"Our full-service marketing and communications agency offers strategy, creative, campaigns and PR \u2013 all under one roof. Our in-house creative studio allows us complete control over the creative process, resulting in innovative and effective campaigns.","email":"info@bright8.nl","telephone":"+31232123888","legalName":"Bright8 bv","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}}]}},"_links":{"self":[{"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/project\/2513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/comments?post=2513"}],"version-history":[{"count":1,"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/project\/2513\/revisions"}],"predecessor-version":[{"id":20531,"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/project\/2513\/revisions\/20531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/media\/3255"}],"wp:attachment":[{"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/media?parent=2513"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/project_category?post=2513"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/project_tag?post=2513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}