{"id":2453,"date":"2025-02-27T14:18:45","date_gmt":"2025-02-27T13:18:45","guid":{"rendered":"https:\/\/b8build.nl\/?post_type=project&p=2453"},"modified":"2025-10-14T13:21:10","modified_gmt":"2025-10-14T11:21:10","slug":"curacao-full-service-marketing-and-pr","status":"publish","type":"project","link":"https:\/\/bright8.nl\/en\/project\/curacao-full-service-marketing-and-pr\/","title":{"rendered":"Cura\u00e7ao Full Service Marketing & PR"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Client case header” module_class=”page_header” _builder_version=”4.27.4″ _dynamic_attributes=”background_image” _module_preset=”default” background_color=”#122346″ use_background_color_gradient=”on” background_color_gradient_direction=”110deg” background_color_gradient_stops=”#122346 0%|rgba(18,35,70,0.75) 65%” background_color_gradient_overlays_image=”on” background_image=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfaGVhZGVyX2JhY2tncm91bmRfY2FzZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IiIsImFmdGVyIjoiIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” min_height=”250px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/Quarter_Circle_bottom-right_Pink.svg” background_size=”custom” background_image_height=”180px” background_position=”bottom_right” position_origin_a=”bottom_center” width=”100%” max_width=”100%” min_height=”250px” custom_margin=”0px||0px||false|false” custom_padding=”0px||35px||false|false” custom_css_main_element=”display: flex;” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: flex-end;” global_colors_info=”{}” custom_css_main_element_last_edited=”off|desktop” custom_css_main_element_tablet=”display: flex;||flex-direction: column;||justify-content: flex-end;” custom_css_main_element_phone=”display: flex;||flex-direction: column;||justify-content: flex-end;”][et_pb_text _builder_version=”4.27.4″ _dynamic_attributes=”content” _module_preset=”default” header_text_color=”#FFFFFF” positioning=”relative” position_origin_a=”bottom_center” position_origin_f=”top_center” width=”90%” max_width=”1500px” module_alignment=”center” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoiY3VzdG9tX21ldGFfY2xpZW50X25hbWUiLCJzZXR0aW5ncyI6eyJiZWZvcmUiOiI8aDE+IiwiYWZ0ZXIiOiI8L2gxPiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Breadcrumbs” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9″ custom_padding=”10px||0px||false|false” global_module=”2045″ saved_tabs=”all” global_colors_info=”{%22gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1500px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_breadcrumbs home_text=”Bright8″ home_icon=”||fa||900″ separator_icon=”||fa||900″ items_padding=”0px||0px|0px|false|false” separator_padding=”0px|10px|0px|10px|false|true” separator_padding_tablet=”0px|10px|0px|10px|false|true” separator_padding_phone=”|2px||2px|false|true” separator_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” items_font=”|700|||||||” items_text_color=”#3B497C” items_font_size=”16px” home_icon_text_color=”#5F68E5″ home_icon_font_size=”16px” separators_text_color=”#5F68E5″ current_font=”||||||||” current_text_color=”#3B497C” current_font_size=”16px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][\/dsm_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”100px||100px||false|false” custom_padding_tablet=”50px||100px||false|false” custom_padding_phone=”50px||100px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/33_Dots_Soft-Pink.svg” background_size=”custom” background_image_height=”72px” background_position=”top_right” background_vertical_offset=”10px” custom_margin=”0px||15px||false|false” custom_padding=”0px||0px||true|false” background_last_edited=”on|phone” background_position_tablet=”top_left” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider show_divider=”off” disabled_on=”off|off|on” _builder_version=”4.27.4″ _module_preset=”default” height=”72px” custom_margin=”0px||20px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” max_width=”47.25%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Impacting through full service marketing & PR<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]From strategy to creation and the execution of campaigns: as a full service marketing & PR agency, Bright8 does it all. If you are curious to know what that entails, you have come to the right place.<\/p>\n

As full service as it gets<\/h3>\n

For Cura\u00e7ao, Bright8 is the full service marketing & PR agency for the Netherlands and Germany. We are responsible for everything to do with marketing, media and PR for both the B2C campaigns and communication with partners and the travel industry.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

What is the Cura\u00e7ao Tourist Board?<\/h3>\n

The tropical island itself surely needs no introduction. Cura\u00e7ao is the land of pearly white beaches and clear waters, but it has so much more to offer on top of that. The Cura\u00e7ao Tourist Board Europe (CTBE) is responsible for the promotion of this sun-drenched holiday destination towards both consumers and business relations. Bright8 is the Board\u2019s marketing agency of choice.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#F4F6FC” custom_padding=”0px||0px||false|false” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”80px” box_shadow_color=”#FFFFFF” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/12_Dots_Pink.svg” background_size=”custom” background_image_height=”72px” background_position=”bottom_left” width=”90%” width_phone=”90%” width_last_edited=”off|desktop” max_width=”1500px” custom_margin=”0px||0px||false|false” custom_padding=”0px||72px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_image_accordion ia_height=”500px” disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” custom_css_main_element=”margin-bottom: 20px !important;” global_colors_info=”{}”][dsm_image_accordion_child image_accordion_src=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/05\/B8_Case_Curacao_Socials_EN.jpg” alt=”Bright8 Curacao Socials” title_text=”B8_Case_Curacao_Socials_EN” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_margin=”|1%|||false|false” global_colors_info=”{%22gcid-95559ee4-4f5d-4131-a695-deb78a92e581%22:%91%22background_color%22%93}”][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/05\/B8_Case_Curacao_A5_Spread_EN-1.jpg” alt=”Curacao Ads” title_text=”B8_Case_Curacao_A5_Spread_EN” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_margin=”|1%|||false|false” global_colors_info=”{%22gcid-ba929757-8bea-4694-bfe1-487688575a80%22:%91%22background_color%22%93}”][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/02\/CTBE_Stand_Image.webp” alt=”CTBE Stand at Vakantiebeurs” title_text=”CTBE_Stand_Image” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_margin=”|1%|||false|false” global_colors_info=”{%22gcid-8e350566-087f-4e3d-a531-241f3280586b%22:%91%22background_color%22%93}”][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/03\/B8_Case_Curacao_Events_Beach.jpg” alt=”Curacao Events Beach PR” title_text=”B8_Case_Curacao_Events_Beach” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_margin=”||||false|false” global_colors_info=”{%22gcid-a407b424-2389-4c6b-a7fb-845321a5f22d%22:%91%22background_color%22%93}”][\/dsm_image_accordion_child][\/dsm_image_accordion][dsm_image_carousel gallery_ids=”19522,19520,20051,3233″ slide_to_show=”1″ speed=”1000″ arrows=”off” dots_active_color=”gcid-c5578764-4c08-4426-b7ba-0c3d8828d2b7″ dots_inactive_color=”gcid-95559ee4-4f5d-4131-a695-deb78a92e581″ slide_to_show_tablet=”1″ slide_to_show_phone=”2″ slide_to_show_last_edited=”off|tablet” disabled_on=”off|off|on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||20px||false|false” custom_padding=”0px||0px||true|false” custom_css_main_element=”margin-bottom: 0px !important;” global_colors_info=”{%22gcid-c5578764-4c08-4426-b7ba-0c3d8828d2b7%22:%91%22dots_active_color%22%93,%22gcid-95559ee4-4f5d-4131-a695-deb78a92e581%22:%91%22dots_inactive_color%22%93}”][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#F4F6FC” background_enable_image=”off” background_size=”custom” background_image_height=”140px” background_position=”bottom_right” custom_padding=”50px||50px||true|false” background_last_edited=”off|desktop” background_image_width_tablet=”auto” background_image_width_phone=”auto” background_image_height_tablet=”90px” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Strategy and repositioning<\/h3>\n

For example, we developed the rollout of the international \u201cFeel it for yourself\u201d campaign in the Netherlands and Germany. That involved modifying all copy, visuals and the campaign\u2019s look & feel to make them relevant to the market and the target group \u2013 a perfect job for our creative team.<\/p>\n

Marketing and media plan<\/h3>\n

Every year, we develop an overall communication strategy based on the situation on the market and the objectives. We then translate this strategy into marketing and PR tactics. With regard to marketing, we develop a marketing and media plan; for the PR, we come up with a PR plan with storylines, angles and activities, press and influencer trips and events. <\/p>\n

We also create content and marketing materials with eye-catching visuals and the right copy. Once all that is done, we can direct all our attention to the campaign and choose various moments throughout the year when we know the target group will be busy planning their next holiday. One such moment is the start of the new year, when most holiday bookings are made. This also benefits the partners on the island and in the Netherlands.<\/p>\n

Using our large network of editors and journalists, we also work on media purchasing and branded content for lifestyle magazines.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

COVID-19 messaging<\/h3>\n

From 2020 to 2022, we helped Cura\u00e7ao navigate the pandemic years in several ways. This communications scope unfolded in Europe, with focus in The Netherlands, Germany, Belgium and the UK. From crisis PR, to conceiving and rolling out multiple consumer-facing campaigns, updating media, future travelers and travel agents about the entry requirements and protocols while travelling to and on the island, to supporting the Cura\u00e7ao government with hospitality protocols, infographics and communications, we keep all relevant stakeholders up to date and informed.<\/p>\n

Press & influencer trips<\/h3>\n

We regularly organise trips to Cura\u00e7ao for members of the press, editors and influencers, so they can create amazing content and reach a wider audience via the various social media channels. For every trip, we come up with a specific angle\/theme in order to show off the many authentic and diverse themes of the island itself.
\nRead more<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#F4F6FC” custom_padding=”0px||0px||false|false” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-80px” box_shadow_color=”#FFFFFF” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/33_Dots_Soft-Purple.svg” background_size=”custom” background_image_height=”72px” background_position=”top_right” width=”90%” width_phone=”90%” width_last_edited=”off|desktop” max_width=”1500px” custom_margin=”0px||0px||false|false” custom_padding=”92px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_image_accordion ia_height=”500px” disabled_on=”on|on|off” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” custom_css_main_element=”margin-bottom: 20px !important;” global_colors_info=”{}”][dsm_image_accordion_child image_accordion_src=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/03\/B8_Case_Curacao_Magazine_PR.jpg” alt=”Curacao Magazine PR” title_text=”B8_Case_Curacao_Magazine_PR” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_margin=”|1%|||false|false” global_colors_info=”{%22gcid-ba929757-8bea-4694-bfe1-487688575a80%22:%91%22background_color%22%93}”][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/03\/B8_Case_Curacao_Eblast.jpg” alt=”Curacao Eblast” title_text=”B8_Case_Curacao_Eblast” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_margin=”|1%|||false|false” global_colors_info=”{%22gcid-95559ee4-4f5d-4131-a695-deb78a92e581%22:%91%22background_color%22%93}”][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/03\/B8_Case_Curacao_Magazine_Ad.jpg” alt=”Curacao magazine ad” title_text=”B8_Case_Curacao_Magazine_Ad” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_margin=”|1%|||false|false” global_colors_info=”{%22gcid-8e350566-087f-4e3d-a531-241f3280586b%22:%91%22background_color%22%93}”][\/dsm_image_accordion_child][dsm_image_accordion_child image_accordion_src=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/03\/B8_Case_Curacao_Events_PR_Invite.jpg” alt=”Curacao PR events” title_text=”B8_Case_Curacao_Events_PR_Invite” _builder_version=”4.27.4″ _module_preset=”default” background_enable_color=”off” custom_margin=”||||false|false” global_colors_info=”{%22gcid-a407b424-2389-4c6b-a7fb-845321a5f22d%22:%91%22background_color%22%93}”][\/dsm_image_accordion_child][\/dsm_image_accordion][dsm_image_carousel gallery_ids=”16021,16018,16039,16023″ slide_to_show=”1″ speed=”1000″ arrows=”off” dots_active_color=”gcid-c5578764-4c08-4426-b7ba-0c3d8828d2b7″ dots_inactive_color=”gcid-95559ee4-4f5d-4131-a695-deb78a92e581″ slide_to_show_tablet=”1″ slide_to_show_phone=”2″ slide_to_show_last_edited=”off|tablet” disabled_on=”off|off|on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” custom_css_main_element=”margin-bottom: 0px !important;” global_colors_info=”{%22gcid-c5578764-4c08-4426-b7ba-0c3d8828d2b7%22:%91%22dots_active_color%22%93,%22gcid-95559ee4-4f5d-4131-a695-deb78a92e581%22:%91%22dots_inactive_color%22%93}”][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”100px||100px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Main sponsor Ajax<\/h3>\n

Cura\u00e7ao is one of the main sponsors of Ajax. The logo on the sleeve of players\u2019 shirts is one of the many ways in which Cura\u00e7ao will be visible during matches and through which Cura\u00e7ao will travel the world via TV broadcasts.<\/p>\n

During matches, relevant Cura\u00e7ao-themed material will also be shown in the stadium. Read more<\/a><\/p>\n

Trade PR and B2B communication<\/h3>\n

We support the CTBE office in The Hague to make sure all communication with travel agents, tour operators and travel trade press goes well. Additionally, we provide presentations and all marketing materials for trade partners.<\/p>\n

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Interested in working together<\/span>?<\/h3>\n

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