{"id":19564,"date":"2025-06-19T11:00:51","date_gmt":"2025-06-19T09:00:51","guid":{"rendered":"https:\/\/bright8.nl\/?p=19564"},"modified":"2025-06-26T07:52:06","modified_gmt":"2025-06-26T05:52:06","slug":"sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications","status":"publish","type":"post","link":"https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/","title":{"rendered":"Sappi Europe Appoints Bright8 as Lead PR Agency for Pan-European Customer Communications"},"content":{"rendered":"<p><strong>Sappi Europe, a global leader in sustainable woodfibre products and solutions, today announced the appointment of Bright8 as lead public relations agency for its Packaging and Specialty Papers as well as Graphic Papers divisions across European markets. This strategic decision unifies the communications approach for these key product divisions throughout Europe.<\/strong><\/p>\n<p>Bright8 will serve as the primary media contact for customer-focused communications, developing strategic relationships with key trade media while ensuring cohesive product communications, brand messaging, and industry thought leadership throughout Europe. The comprehensive communications partnership encompasses media relations, content development, and trade show communications across the region.<\/p>\n<p><em>&#8220;This strategic communications consolidation marks a significant evolution in our European market approach,\u201d<\/em> says Conor Evers, Head of Marketing Operations at Sappi Europe. <em>\u201cOur growth plans include advancing in premium packaging markets with valueadded paper and containerboard solutions, while building on our strong foundation in graphic papers. We continue to lead the Flexible Packaging market with our next generation solutions, offering the highest barrier papers available in our state-of-the-art portfolio.&#8221;<\/em><\/p>\n<p>The new communications strategy will strengthen Sappi\u2019s market initiatives across multiple European regions, including DACH, Benelux, Italy, Spain, France, and the UK. This initiative reinforces Sappi\u2019s commitment to expanding its presence in label papers, f lexible packaging, and rigid packaging boards markets.<\/p>\n<p><em>\u201cTaking on this expanded role with Sappi Europe\u2019s product divisions marks a significant milestone for our team,\u201d<\/em> said David de Smit, Managing Director at Bright8. <em>\u201cThis partnership allows us to showcase Sappi\u2019s innovations across the European landscape through a customer-centric approach. Our international, specialist team is passionately committed to crafting compelling narratives that reinforce Sappi\u2019s position as the definitive market leader in best-in-class woodfibre solutions.&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sappi Europe, a global leader in sustainable woodfibre products and solutions, today announced the appointment of Bright8 as lead public relations agency for its Packaging and Specialty Papers as well as Graphic Papers divisions across European markets. This strategic decision unifies the communications approach for these key product divisions throughout Europe. Bright8 will serve as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24,20],"tags":[],"class_list":["post-19564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","category-client-publications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sappi Europe Appoints Bright8 as Lead PR Agency for Pan-European Customer Communications | Bright8<\/title>\n<meta name=\"description\" content=\"Sappi Europe, a global leader in sustainable woodfibre products and solutions, today announced the appointment of Bright8 as lead public relations agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sappi Europe Appoints Bright8 as Lead PR Agency for Pan-European Customer Communications\" \/>\n<meta property=\"og:description\" content=\"Sappi Europe, a global leader in sustainable woodfibre products and solutions, today announced the appointment of Bright8 as lead public relations agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"Bright8\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bright8nl\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T09:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-26T05:52:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bright8.nl\/wp-content\/uploads\/2025\/06\/2025_Bright8_Post_Image_SappixB8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"579\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anouk Szabo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anouk Szabo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\\\/\"},\"author\":{\"name\":\"Anouk Szabo\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#\\\/schema\\\/person\\\/fc1d0119cdc6a060e6c7aedbb6357a32\"},\"headline\":\"Sappi Europe Appoints Bright8 as Lead PR Agency for Pan-European Customer Communications\",\"datePublished\":\"2025-06-19T09:00:51+00:00\",\"dateModified\":\"2025-06-26T05:52:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\\\/\"},\"wordCount\":292,\"publisher\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bright8.nl\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2025_Bright8_Post_Image_SappixB8.jpg\",\"articleSection\":[\"B2B\",\"Client Publications\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\\\/\",\"url\":\"https:\\\/\\\/bright8.nl\\\/en\\\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\\\/\",\"name\":\"Sappi Europe Appoints Bright8 as Lead PR Agency for Pan-European Customer Communications | Bright8\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bright8.nl\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2025_Bright8_Post_Image_SappixB8.jpg\",\"datePublished\":\"2025-06-19T09:00:51+00:00\",\"dateModified\":\"2025-06-26T05:52:06+00:00\",\"description\":\"Sappi Europe, a global leader in sustainable woodfibre products and solutions, today announced the appointment of Bright8 as lead public relations agency.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/bright8.nl\\\/en\\\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\\\/#primaryimage\",\"url\":\"https:\\\/\\\/bright8.nl\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2025_Bright8_Post_Image_SappixB8.jpg\",\"contentUrl\":\"https:\\\/\\\/bright8.nl\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/2025_Bright8_Post_Image_SappixB8.jpg\",\"width\":1000,\"height\":579},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bright8.nl\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sappi Europe Appoints Bright8 as Lead PR Agency for Pan-European Customer Communications\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/bright8.nl\\\/en\\\/\",\"name\":\"Bright8 | Global full-service Marketing & PR Agency\",\"description\":\"Strategy, Creative, Campaigns &amp; PR\",\"publisher\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#organization\"},\"alternateName\":\"Bright8 | Marketing & PR Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/bright8.nl\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#organization\",\"name\":\"Bright8\",\"alternateName\":\"B8\",\"url\":\"https:\\\/\\\/bright8.nl\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/bright8.nl\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/B8_Logo_696x696.jpg\",\"contentUrl\":\"https:\\\/\\\/bright8.nl\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/B8_Logo_696x696.jpg\",\"width\":696,\"height\":696,\"caption\":\"Bright8\"},\"image\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bright8nl\",\"https:\\\/\\\/www.instagram.com\\\/bright8nl\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/bright8\\\/\"],\"description\":\"Our full-service marketing and communications agency offers strategy, creative, campaigns and PR \u2013 all under one roof. Our in-house creative studio allows us complete control over the creative process, resulting in innovative and effective campaigns.\",\"email\":\"info@bright8.nl\",\"telephone\":\"+31232123888\",\"legalName\":\"Bright8 bv\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#\\\/schema\\\/person\\\/fc1d0119cdc6a060e6c7aedbb6357a32\",\"name\":\"Anouk Szabo\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sappi Europe Appoints Bright8 as Lead PR Agency for Pan-European Customer Communications | Bright8","description":"Sappi Europe, a global leader in sustainable woodfibre products and solutions, today announced the appointment of Bright8 as lead public relations agency.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/","og_locale":"en_US","og_type":"article","og_title":"Sappi Europe Appoints Bright8 as Lead PR Agency for Pan-European Customer Communications","og_description":"Sappi Europe, a global leader in sustainable woodfibre products and solutions, today announced the appointment of Bright8 as lead public relations agency.","og_url":"https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/","og_site_name":"Bright8","article_publisher":"https:\/\/www.facebook.com\/bright8nl","article_published_time":"2025-06-19T09:00:51+00:00","article_modified_time":"2025-06-26T05:52:06+00:00","og_image":[{"width":1000,"height":579,"url":"https:\/\/bright8.nl\/wp-content\/uploads\/2025\/06\/2025_Bright8_Post_Image_SappixB8.jpg","type":"image\/jpeg"}],"author":"Anouk Szabo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anouk Szabo","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/#article","isPartOf":{"@id":"https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/"},"author":{"name":"Anouk Szabo","@id":"https:\/\/bright8.nl\/en\/#\/schema\/person\/fc1d0119cdc6a060e6c7aedbb6357a32"},"headline":"Sappi Europe Appoints Bright8 as Lead PR Agency for Pan-European Customer Communications","datePublished":"2025-06-19T09:00:51+00:00","dateModified":"2025-06-26T05:52:06+00:00","mainEntityOfPage":{"@id":"https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/"},"wordCount":292,"publisher":{"@id":"https:\/\/bright8.nl\/en\/#organization"},"image":{"@id":"https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/#primaryimage"},"thumbnailUrl":"https:\/\/bright8.nl\/wp-content\/uploads\/2025\/06\/2025_Bright8_Post_Image_SappixB8.jpg","articleSection":["B2B","Client Publications"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/","url":"https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/","name":"Sappi Europe Appoints Bright8 as Lead PR Agency for Pan-European Customer Communications | Bright8","isPartOf":{"@id":"https:\/\/bright8.nl\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/#primaryimage"},"image":{"@id":"https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/#primaryimage"},"thumbnailUrl":"https:\/\/bright8.nl\/wp-content\/uploads\/2025\/06\/2025_Bright8_Post_Image_SappixB8.jpg","datePublished":"2025-06-19T09:00:51+00:00","dateModified":"2025-06-26T05:52:06+00:00","description":"Sappi Europe, a global leader in sustainable woodfibre products and solutions, today announced the appointment of Bright8 as lead public relations agency.","breadcrumb":{"@id":"https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/#primaryimage","url":"https:\/\/bright8.nl\/wp-content\/uploads\/2025\/06\/2025_Bright8_Post_Image_SappixB8.jpg","contentUrl":"https:\/\/bright8.nl\/wp-content\/uploads\/2025\/06\/2025_Bright8_Post_Image_SappixB8.jpg","width":1000,"height":579},{"@type":"BreadcrumbList","@id":"https:\/\/bright8.nl\/en\/sappi-europe-appoints-bright8-as-lead-pr-agency-for-pan-european-customer-communications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bright8.nl\/en\/"},{"@type":"ListItem","position":2,"name":"Sappi Europe Appoints Bright8 as Lead PR Agency for Pan-European Customer Communications"}]},{"@type":"WebSite","@id":"https:\/\/bright8.nl\/en\/#website","url":"https:\/\/bright8.nl\/en\/","name":"Bright8 | Global full-service Marketing & PR Agency","description":"Strategy, Creative, Campaigns &amp; PR","publisher":{"@id":"https:\/\/bright8.nl\/en\/#organization"},"alternateName":"Bright8 | Marketing & PR Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bright8.nl\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bright8.nl\/en\/#organization","name":"Bright8","alternateName":"B8","url":"https:\/\/bright8.nl\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bright8.nl\/en\/#\/schema\/logo\/image\/","url":"https:\/\/bright8.nl\/wp-content\/uploads\/2025\/03\/B8_Logo_696x696.jpg","contentUrl":"https:\/\/bright8.nl\/wp-content\/uploads\/2025\/03\/B8_Logo_696x696.jpg","width":696,"height":696,"caption":"Bright8"},"image":{"@id":"https:\/\/bright8.nl\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bright8nl","https:\/\/www.instagram.com\/bright8nl\/","https:\/\/www.linkedin.com\/company\/bright8\/"],"description":"Our full-service marketing and communications agency offers strategy, creative, campaigns and PR \u2013 all under one roof. Our in-house creative studio allows us complete control over the creative process, resulting in innovative and effective campaigns.","email":"info@bright8.nl","telephone":"+31232123888","legalName":"Bright8 bv","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}},{"@type":"Person","@id":"https:\/\/bright8.nl\/en\/#\/schema\/person\/fc1d0119cdc6a060e6c7aedbb6357a32","name":"Anouk Szabo"}]}},"_links":{"self":[{"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/posts\/19564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/comments?post=19564"}],"version-history":[{"count":5,"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/posts\/19564\/revisions"}],"predecessor-version":[{"id":19584,"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/posts\/19564\/revisions\/19584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/media\/19565"}],"wp:attachment":[{"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/media?parent=19564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/categories?post=19564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bright8.nl\/en\/wp-json\/wp\/v2\/tags?post=19564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}