{"id":18645,"date":"2025-03-18T15:21:09","date_gmt":"2025-03-18T14:21:09","guid":{"rendered":"https:\/\/bright8.nl\/?p=18645"},"modified":"2025-04-16T15:08:46","modified_gmt":"2025-04-16T13:08:46","slug":"raisins-2025-campaign-peace-of-mind-for-what-matters-most","status":"publish","type":"post","link":"https:\/\/bright8.nl\/en\/raisins-2025-campaign-peace-of-mind-for-what-matters-most\/","title":{"rendered":"Raisin&#8217;s 2025 Campaign: Peace of Mind for What Matters Most"},"content":{"rendered":"<p>Building on our successful <a href=\"https:\/\/bright8.nl\/en\/project\/raisin\/\">partnership with Raisin<\/a>, Bright8 developed a fresh television commercial for 2025 that connects financial empowerment with everyday family moments across the Irish and Dutch markets. Moving from our previous animated concepts to a more intimate approach, this campaign features a warm family scene in a cozy kitchen.<\/p>\n<p>The commercial portrays a father confidently managing his savings on Raisin&#8217;s platform while his daughter prepares pizza and the mother brings a salad to the table. This relatable setting perfectly illustrates the campaign&#8217;s core message: Raisin handles your finances, giving you peace of mind to enjoy what truly matters.<\/p>\n<p><iframe loading=\"lazy\" title=\"Raisin_TVC_30s_FINAL\" src=\"https:\/\/player.vimeo.com\/video\/1058261512?h=89b8339250&amp;dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/p>\n<p>The narrative effectively communicates Raisin&#8217;s key benefits\u2014high interest rates, one secure account, and access to European banks\u2014while challenging the notion that saving requires sacrifice. Instead, it emphasizes how individuals can take control of their personal finances and fully own their savings journey.<\/p>\n<p>With warm, natural cinematography, the message resonates emotionally: when your finances are sorted with Raisin, you have more time to enjoy life&#8217;s meaningful moments. The creative maintains the &#8220;Easy, flexible, secure&#8221; tagline while evolving the visual storytelling to deepen audience engagement in both the Netherlands and Ireland.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building on our successful partnership with Raisin, Bright8 developed a fresh television commercial for 2025 that connects financial empowerment with everyday family moments across the Irish and Dutch markets. Moving from our previous animated concepts to a more intimate approach, this campaign features a warm family scene in a cozy kitchen. The commercial portrays a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18647,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[21,23],"tags":[],"class_list":["post-18645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency","category-news-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Raisin&#039;s 2025 Campaign: Peace of Mind for What Matters Most | Bright8<\/title>\n<meta name=\"description\" content=\"Bright8 created a 2025 TV commercial for Raisin, connecting financial empowerment to family moments in Ireland and the Netherlands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bright8.nl\/en\/raisins-2025-campaign-peace-of-mind-for-what-matters-most\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raisin&#039;s 2025 Campaign: Peace of Mind for What Matters Most\" \/>\n<meta property=\"og:description\" content=\"Bright8 created a 2025 TV commercial for Raisin, connecting financial empowerment to family moments in Ireland and the Netherlands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bright8.nl\/en\/raisins-2025-campaign-peace-of-mind-for-what-matters-most\/\" \/>\n<meta property=\"og:site_name\" content=\"Bright8\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bright8nl\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-18T14:21:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-16T13:08:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bright8.nl\/wp-content\/uploads\/2025\/03\/250320_B8_Raisin_TVC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"579\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Isabel de Veth\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabel de Veth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/raisins-2025-campaign-peace-of-mind-for-what-matters-most\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/raisins-2025-campaign-peace-of-mind-for-what-matters-most\\\/\"},\"author\":{\"name\":\"Isabel de Veth\",\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#\\\/schema\\\/person\\\/a5c57d0866378b172bd65258e1c31180\"},\"headline\":\"Raisin&#8217;s 2025 Campaign: Peace of Mind for What Matters Most\",\"datePublished\":\"2025-03-18T14:21:09+00:00\",\"dateModified\":\"2025-04-16T13:08:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/raisins-2025-campaign-peace-of-mind-for-what-matters-most\\\/\"},\"wordCount\":213,\"publisher\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/bright8.nl\\\/en\\\/raisins-2025-campaign-peace-of-mind-for-what-matters-most\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/bright8.nl\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/250320_B8_Raisin_TVC.jpg\",\"articleSection\":[\"Agency\",\"News &amp; 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