{"id":36,"date":"2024-11-08T08:59:15","date_gmt":"2024-11-08T07:59:15","guid":{"rendered":"https:\/\/b8build.nl\/?page_id=36"},"modified":"2026-04-16T09:24:14","modified_gmt":"2026-04-16T07:24:14","slug":"pr","status":"publish","type":"page","link":"https:\/\/bright8.nl\/en\/what-we-do\/pr\/","title":{"rendered":"PR"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”PR header” module_class=”page_header” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#122346″ background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/08\/B8_Header_Animated_Colors_1920x550_V01.png” min_height=”320px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” background_last_edited=”on|tablet” background_image_tablet=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/08\/B8_Header_Animated_Colors_960x550_V01.png” background_image_phone=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/08\/B8_Header_Animated_Colors_960x550_V01.png” background_enable_image_tablet=”on” background_enable_image_phone=”on” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/Quarter_Circle_bottom-right_Soft-Purple_1.svg” background_size=”custom” background_image_height=”180px” background_position=”bottom_right” position_origin_a=”bottom_center” width=”100%” max_width=”100%” min_height=”320px” custom_margin=”0px||0px||false|false” custom_padding=”0px||35px||false|false” custom_css_main_element=”display: flex;||-webkit-backdrop-filter: blur(30px);||backdrop-filter: blur(30px);” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: flex-end;” global_colors_info=”{}” custom_css_main_element_last_edited=”off|desktop” custom_css_main_element_tablet=”display: flex;||flex-direction: column;||justify-content: flex-end;” custom_css_main_element_phone=”display: flex;||flex-direction: column;||justify-content: flex-end;”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”20px” header_text_color=”#FFFFFF” header_5_text_color=”#FFFFFF” positioning=”relative” position_origin_a=”bottom_center” position_origin_f=”top_center” width=”90%” max_width=”1500px” module_alignment=”center” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

PR<\/h1>\n

We use the power of Public Relations (PR) to build your brand, by telling your story to the people who need and want to hear it.<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Breadcrumbs” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9″ custom_padding=”10px||0px||false|false” global_module=”2045″ saved_tabs=”all” global_colors_info=”{%22gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1500px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_breadcrumbs home_text=”Bright8″ home_icon=”||fa||900″ separator_icon=”||fa||900″ items_padding=”0px||0px|0px|false|false” separator_padding=”0px|10px|0px|10px|false|true” separator_padding_tablet=”0px|10px|0px|10px|false|true” separator_padding_phone=”|2px||2px|false|true” separator_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” items_font=”|700|||||||” items_text_color=”#3B497C” items_font_size=”16px” home_icon_text_color=”#5F68E5″ home_icon_font_size=”16px” separators_text_color=”#5F68E5″ current_font=”||||||||” current_text_color=”#3B497C” current_font_size=”16px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][\/dsm_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”100px||80px||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||15px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” max_width=”47.25%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

PR is always integrated<\/span> into the entire communications plan<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]We believe in creating a synergy between marketing and PR and have many years of experience in executing both. We get these messages across in the right media, creating opportunity rather than just seizing it, across earned, owned, and paid channels.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||15px||false|false” global_colors_info=”{}”]<\/p>\n

Classic PR disciplines<\/h3>\n

Our PR team is well-versed in specific PR disciplines\u202fsuch as crisis PR, acting as the spokesperson for your company toward media, as well as writing press releases. We organize press and influencer events and are great fans of guerrilla PR to grab attention in unexpected ways. We provide:<\/p>\n

[\/et_pb_text][dsm_icon_list icon_color=”#5F68E5″ icon_padding=”7px” icon_font_size=”18px” list_vertical_alignment=”flex-start” list_space_between=”5px” list_padding=”0px||0px||false|false” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#3B497C” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][dsm_icon_list_child text=”Press releases” font_icon=”||fa||900″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Crisis PR” font_icon=”||fa||900″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Media outreach” font_icon=”||fa||900″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Press trips” font_icon=”||fa||900″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Event management” font_icon=”||fa||900″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Internal communications” font_icon=”||fa||900″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][dsm_icon_list_child text=”Stakeholder management & interview preparation” font_icon=”||fa||900″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dsm_icon_list_child][\/dsm_icon_list][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/bright8.nl\/wp-content\/uploads\/2026\/04\/PR_Fleur_Sandi.webp” alt=”PR Bright8″ title_text=”PR_Fleur_Sandi” _builder_version=”4.27.6″ _module_preset=”default” background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/12_Dots_Soft-Purple.svg” background_size=”custom” background_image_height=”72px” background_position=”bottom_right” max_width=”90%” custom_margin=”0px||0px||false|false” custom_padding=”0px||142px||false|false” custom_padding_tablet=”0px||142px||false|false” custom_padding_phone=”||107px||false|false” custom_padding_last_edited=”on|phone” hover_enabled=”0″ box_shadow_style=”preset4″ box_shadow_horizontal=”50px” box_shadow_vertical=”50px” box_shadow_color=”gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9″ box_shadow_horizontal_tablet=”50px” box_shadow_horizontal_phone=”25px” box_shadow_horizontal_last_edited=”on|phone” box_shadow_vertical_tablet=”50px” box_shadow_vertical_phone=”25px” box_shadow_vertical_last_edited=”on|desktop” global_colors_info=”{%22gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9%22:%91%22box_shadow_color%22%93}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9″ background_enable_image=”off” background_size=”custom” background_image_height=”180px” background_position=”bottom_right” custom_margin=”0px||0px||false|false” custom_padding=”0px||80px||false|false” custom_padding_tablet=”||100px||false|false” custom_padding_phone=”||100px||false|false” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”80px” box_shadow_color=”#FFFFFF” locked=”off” global_colors_info=”{%22gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9%22:%91%22background_color%22%93}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#122346″ background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/Outline_bottom-left_Soft-Purple.svg” background_size=”custom” background_image_height=”80px” background_position=”bottom_left” width=”90%” max_width=”1500px” custom_margin=”0px||100px||false|false” custom_padding=”80px|80px|80px|80px|false|true” custom_padding_tablet=”80px|80px|80px|80px|false|true” custom_padding_phone=”40px|40px|40px|40px|false|true” background_last_edited=”on|tablet” background_enable_image_phone=”off” background_image_height_tablet=”60px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Content creation<\/h3>\n

To create impactful pitches for media that they simply can\u2019t resist, our team brainstorms ideas for engaging editorial content. Combining our rich knowledge of your company with our experience of what works when it comes to various magazines, websites and blogs, we can create content that stands out from the sea of other pitches they receive.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Media outreach print & digital<\/h3>\n

We have an extensive network in online and offline media which helps us ensure that your messages get on to all the right platforms. Our personal connections with journalists, editors, bloggers and influencers gives us the opportunity to act swiftly and effectively. We\u2019ll get your story into the best magazines, newspapers, blogs, news outlets, TV-shows and radio shows for your brand.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” max_width=”65%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Influencer marketing<\/h3>\n

Authentic<\/span>, original<\/span> content<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/bright8.nl\/wp-content\/uploads\/2026\/04\/Anouk_Van_Haaster_Bright8_PR.webp” alt=”Bright8 PR Anouk van Haaster” title_text=”Anouk_Van_Haaster_Bright8_PR” align=”right” _builder_version=”4.27.6″ _module_preset=”default” background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/12_Dots_Soft-Purple.svg” background_size=”custom” background_image_height=”72px” background_position=”bottom_left” max_width=”90%” custom_margin=”0px||0px||false|false” custom_padding=”0px||142px||false|false” custom_padding_tablet=”0px||142px||false|false” custom_padding_phone=”||107px||false|false” custom_padding_last_edited=”on|phone” box_shadow_style=”preset4″ box_shadow_horizontal=”-50px” box_shadow_vertical=”50px” box_shadow_color=”gcid-c5578764-4c08-4426-b7ba-0c3d8828d2b7″ box_shadow_horizontal_tablet=”-50px” box_shadow_horizontal_phone=”-25px” box_shadow_horizontal_last_edited=”on|phone” box_shadow_vertical_tablet=”50px” box_shadow_vertical_phone=”25px” box_shadow_vertical_last_edited=”on|desktop” global_colors_info=”{%22gcid-c5578764-4c08-4426-b7ba-0c3d8828d2b7%22:%91%22box_shadow_color%22%93}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Influencer marketing<\/h3>\n

Influencers are one of the most powerful ways to reach a significant chunk of your target audience where they are naturally spending time. Our large network of influencers helps us set up an influencer marketing campaign where each person we select is aligned with your campaign message, target group and segmentation.<\/p>\n

Whether we work with big names that have large followings or niche influencers that connect strongly with a more segmented audience, we\u2019ll make sure it\u2019s aligned with your brand\u2019s positioning. Besides building your brand, working with influencers is a great way to generate authentic, original content. Your product, service or destination is captured by the most digital-savvy people who know their (and your) target audience like the back of their hand. Since we\u2019re all about results; you\u2019ll also receive a report of reach on each platform for each post, the engagement, and any other KPI\u2019s you\u2019d like us to analyse.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”100px||100px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||100px||false|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/12_Dots_Soft-Purple.svg” background_size=”custom” background_image_height=”72px” background_position=”bottom_left” custom_padding=”0px||92px||false|false” custom_padding_tablet=”92px||0px||false|false” custom_padding_phone=”92px||0px||false|false” custom_padding_last_edited=”on|phone” background_last_edited=”on|phone” background_position_tablet=”top_left” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

What our
clients say\u2026<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_dp_oc number_post=”5″ cpt_name=”testimonial” cpt_categories=”97,98,100,99″ taxonomy_tags=”testimonial_categories” order=”ASC” show_thumbnail=”off” custom_fields=”on” custom_field_names=”name_testimonial,info_testimonial” show_post_excerpt=”on” content_length=”full” items_per_dot=”1″ center=”on” arrow_color=”gcid-c5578764-4c08-4426-b7ba-0c3d8828d2b7″ arrow_size=”2em” prev_icon=”||fa||900″ next_icon=”||fa||900″ control_size=”8px” animation_speed=”800″ arrows_speed=”800″ dots_speed=”800″ number_thumb=”1″ number_thumb_tablet=”1″ item_margin=”4″ module_class=”testimonial-carousel” _builder_version=”4.27.4″ _module_preset=”default” post_excerpt_font_size=”20px” post_excerpt_line_height=”1.6em” text_orientation=”left” hover_transition_duration=”500ms” post_excerpt_font_size_tablet=”20px” post_excerpt_font_size_phone=”18px” post_excerpt_font_size_last_edited=”on|phone” global_module=”18230″ saved_tabs=”all” locked=”off” global_colors_info=”{%22gcid-c5578764-4c08-4426-b7ba-0c3d8828d2b7%22:%91%22arrow_color%22%93}”][\/et_pb_dp_oc][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1500px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_module=”17327″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_image_carousel gallery_ids=”20601,19981,2221,20603,2231,20602,19977,19843,2244,2239,2242,2219,2225,2233,2238,2237,2226,2216,2247,2228,2229,2246,2235,2236,2223,2234,2227,2232,2240,19648,19841″ slide_to_show=”5″ speed=”1000″ use_arrow_custom_position=”on” arrow_custom_position=”-30px” arrow_size=”45px” dots=”off” arrow_color=”#9aa4c3″ _builder_version=”4.27.6″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][\/dsm_image_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-80px” box_shadow_color=”#122346″ global_module=”1554″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9″ background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/Rainbow_bottom-right_Soft-Purple.svg” background_size=”custom” background_image_height=”140px” background_position=”bottom_right” width=”90%” width_phone=”90%” width_last_edited=”off|desktop” max_width=”1500px” custom_padding=”0px||0px||false|false” background_last_edited=”on|phone” background_image_width_phone=”auto” background_image_height_tablet=”90px” background_image_height_phone=”90px” global_colors_info=”{%22gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9%22:%91%22background_color%22%93}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” background_size=”custom” background_image_width=”30%” background_position=”top_left” custom_padding=”80px|0px|80px|80px|true|false” custom_padding_tablet=”80px|80px|20px|80px|false|true” custom_padding_phone=”40px|40px|20px|40px|false|true” custom_padding_last_edited=”on|phone” custom_css_main_element=”align-content: center;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n

Interested in working together<\/span>?<\/h3>\n

[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwIn19@” button_text=”Get in touch” button_alignment=”left” module_class=”contact-btn cta-btn” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” background_layout=”dark” custom_margin=”||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||15px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI2In19@” button_text=”See more work” button_alignment=”left” module_class=”cta-btn” _builder_version=”4.27.4″ _dynamic_attributes=”button_url” _module_preset=”default” background_layout=”dark” custom_margin_last_edited=”off|desktop” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px||false|false” custom_padding_tablet=”||140px||false|false” custom_padding_phone=”||100px||false|false” custom_padding_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_divider show_divider=”off” _builder_version=”4.27.4″ _module_preset=”default” height=”140px” height_tablet=”90px” height_phone=”90px” height_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

PR We use the power of Public Relations (PR) to build your brand, by telling your story to the people who need and want to hear it.

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