{"id":34,"date":"2024-11-08T08:59:03","date_gmt":"2024-11-08T07:59:03","guid":{"rendered":"https:\/\/b8build.nl\/?page_id=34"},"modified":"2026-05-07T16:57:58","modified_gmt":"2026-05-07T14:57:58","slug":"campaigns","status":"publish","type":"page","link":"https:\/\/bright8.nl\/en\/what-we-do\/campaigns\/","title":{"rendered":"Campaigns"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Campaigns header” module_class=”page_header” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#122346″ background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/08\/B8_Header_Animated_Colors_1920x550_V01.png” min_height=”320px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” background_last_edited=”on|desktop” background_image_tablet=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/08\/B8_Header_Animated_Colors_960x550_V01.png” background_image_phone=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/08\/B8_Header_Animated_Colors_960x550_V01.png” background_enable_image_tablet=”on” background_enable_image_phone=”on” saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/Quarter_Circle_bottom-right_Soft-Pink.svg” background_size=”custom” background_image_height=”180px” background_position=”bottom_right” position_origin_a=”bottom_center” width=”100%” max_width=”100%” min_height=”320px” custom_margin=”0px||0px||false|false” custom_padding=”0px||35px||false|false” custom_css_main_element=”display: flex;||-webkit-backdrop-filter: blur(30px);||backdrop-filter: blur(30px);” global_colors_info=”{}” custom_css_main_element_last_edited=”off|phone”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: flex-end;” global_colors_info=”{}” custom_css_main_element_last_edited=”off|desktop” custom_css_main_element_tablet=”display: flex;||flex-direction: column;||justify-content: flex-end;” custom_css_main_element_phone=”display: flex;||flex-direction: column;||justify-content: flex-end;”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”20px” header_text_color=”#FFFFFF” header_5_text_color=”#FFFFFF” positioning=”relative” position_origin_a=”bottom_center” position_origin_f=”top_center” width=”90%” max_width=”1500px” module_alignment=”center” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Campaigns<\/h1>\n

One of our unique offerings is our strategic campaigns, which put us heads above the rest. These campaigns hyper-target the audience based on where they are in the sales funnel.<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Breadcrumbs” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9″ custom_padding=”10px||0px||false|false” global_module=”2045″ saved_tabs=”all” global_colors_info=”{%22gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”90%” max_width=”1500px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dsm_breadcrumbs home_text=”Bright8″ home_icon=”||fa||900″ separator_icon=”||fa||900″ items_padding=”0px||0px|0px|false|false” separator_padding=”0px|10px|0px|10px|false|true” separator_padding_tablet=”0px|10px|0px|10px|false|true” separator_padding_phone=”|2px||2px|false|true” separator_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” items_font=”|700|||||||” items_text_color=”#3B497C” items_font_size=”16px” home_icon_text_color=”#5F68E5″ home_icon_font_size=”16px” separators_text_color=”#5F68E5″ current_font=”||||||||” current_text_color=”#3B497C” current_font_size=”16px” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][\/dsm_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”100px||80px||false|false” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||15px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” max_width=”47.25%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Achieving long-lasting results<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]When we\u2019re creating marketing campaigns, we always use the target group and objectives as the starting point to ensure the campaign is impactful, besides looking great. Your target audience is reached on the right channels by analysing your data and the media environment.[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Creating your media mix<\/h3>\n

For the target audience to see your campaign multiple times, you\u2019ll need an effective media mix. By analysing the target group, data, and media landscape, we launch it on various channels including print, social media, direct mail, e-newsletters, digital Out-Of-Home advertising, radio, TV and more.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/bright8.nl\/wp-content\/uploads\/2026\/04\/Campaigns_Bright8-1.webp” alt=”Campaigns Bright8 Marketing PR” title_text=”Campaigns_Bright8″ _builder_version=”4.27.6″ _module_preset=”default” background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/12_Dots_Soft-Pink.svg” background_size=”custom” background_image_height=”72px” background_position=”bottom_right” max_width=”90%” custom_margin=”0px||0px||false|false” custom_padding=”0px||142px||false|false” custom_padding_tablet=”0px||142px||false|false” custom_padding_phone=”||107px||false|false” custom_padding_last_edited=”on|phone” hover_enabled=”0″ box_shadow_style=”preset4″ box_shadow_horizontal=”50px” box_shadow_vertical=”50px” box_shadow_color=”gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9″ box_shadow_horizontal_tablet=”50px” box_shadow_horizontal_phone=”25px” box_shadow_horizontal_last_edited=”on|phone” box_shadow_vertical_tablet=”50px” box_shadow_vertical_phone=”25px” box_shadow_vertical_last_edited=”on|desktop” global_colors_info=”{%22gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9%22:%91%22box_shadow_color%22%93}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9″ background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/Rainbow_bottom-right_Soft-Pink.svg” background_size=”custom” background_image_height=”100px” background_position=”bottom_right” custom_margin=”0px||0px||false|false” custom_padding=”0px||100px||false|false” custom_padding_tablet=”||100px||false|false” custom_padding_phone=”||100px||false|false” background_last_edited=”on|phone” background_image_height_tablet=”100px” background_image_height_phone=”90px” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”80px” box_shadow_color=”#FFFFFF” global_colors_info=”{%22gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9%22:%91%22background_color%22%93}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#122346″ width=”90%” max_width=”1500px” custom_padding=”80px|80px|10px|80px|false|true” custom_padding_tablet=”80px||||false|true” custom_padding_phone=”40px|40px||40px|false|true” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” max_width=”47.25%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Online marketing<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#122346″ background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/Outline_bottom-left_Soft-Pink.svg” background_size=”custom” background_image_height=”70px” background_position=”bottom_left” width=”90%” max_width=”1500px” custom_margin=”0px||100px||false|false” custom_padding=”0px|80px|80px|80px|false|true” custom_padding_tablet=”0px|80px|80px|80px|false|true” custom_padding_phone=”|40px|40px|40px|false|true” background_last_edited=”on|tablet” background_enable_image_phone=”off” background_image_height_tablet=”60px” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” global_colors_info=”{}”]So, you want to get on top of that Google search page? You\u2019ll need online marketing for that. Just like we do with social media campaigns, we take an omni-channel approach to online marketing, using different tools, platforms, and media to get your message across. From retargeting ads, to email marketing, online display ads and social media ads \u2013 we know the ins and outs of each online marketing discipline.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” link_text_color=”#FFFFFF” header_3_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Creating content is an essential part of online marketing, something our creative team is highly attuned to. We create inspiring content that is based around in-depth keyword analysis and SEO optimisation, meaning you gain organic traffic too. Email marketing is another highly effective way to get your message straight into people\u2019s inboxes, and we\u2019ll help you choose the best of these online marketing tools for your goals.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||50px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” max_width=”65%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Social media marketing<\/h3>\n

More visitors<\/span>, more attention<\/span>, more sales<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_margin_tablet=”||50px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Social media<\/h3>\n

We probably don\u2019t need to tell you that social media marketing is crucial when launching an effective marketing campaign, as well as helping your brand remain relevant. But perhaps you don\u2019t know exactly how to use these tools to reach your target audience? Whether you\u2019re looking to increase traffic to your website, get more brand awareness or drive sales; we\u2019ll make sure your objectives are met using cross-channel social media campaigns.<\/p>\n

Our creative studio will serve you fresh ideas on how to reach your target audience and engage with them, with shareable, like-worthy content. Your message will pack a punch using eye-catching visuals, catchy copywriting, and inspiring videos \u2013 all from our team of digital natives who know the latest trends. From LinkedIn campaigns to Facebook posts and Instagram feeds, we know what works on which platform and can adjust the content accordingly.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Dashboarding, reporting & data<\/h3>\n

We\u202freally enjoy the nerdy side of campaigns: analysing the data, adapting the content, and getting the most from each campaign. We do this by remaining flexible, performing A\/B testing and bringing in learnings as the campaign progresses, to sharpen the effectiveness of each campaign. In the final report, we\u2019ll have a critical look at the obtained KPI\u2019s and give concrete suggestions for the next campaign.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_enable_image=”off” background_size=”custom” background_image_height=”100px” background_position=”top_right” custom_margin=”0px||0px||true|false” custom_padding=”103px||0px||false|false” background_last_edited=”on|phone” background_image_height_tablet=”90px” background_image_height_phone=”85px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/bright8.nl\/wp-content\/uploads\/2026\/05\/Niels_Mariana_B8.webp” alt=”Mariana online offline media buying” title_text=”Niels_Mariana_B8″ align=”right” _builder_version=”4.27.6″ _module_preset=”default” background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/12_Dots_Soft-Pink.svg” background_size=”custom” background_image_height=”72px” background_position=”bottom_left” max_width=”90%” custom_margin=”0px||0px||false|false” custom_padding=”0px||142px||false|false” custom_padding_tablet=”0px||142px||false|false” custom_padding_phone=”||107px||false|false” custom_padding_last_edited=”on|phone” box_shadow_style=”preset4″ box_shadow_horizontal=”-50px” box_shadow_vertical=”50px” box_shadow_color=”gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9″ box_shadow_horizontal_tablet=”-50px” box_shadow_horizontal_phone=”-25px” box_shadow_horizontal_last_edited=”on|phone” box_shadow_vertical_tablet=”50px” box_shadow_vertical_phone=”25px” box_shadow_vertical_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22gcid-1cc61129-6c6f-4029-9abd-444bbbf3f5c9%22:%91%22box_shadow_color%22%93}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n

Media buying: online & offline<\/h3>\n

We not only create the what and the why of your brand\u2019s messaging, we can also handle the where. Our media buying department is experienced in buying the best spaces for your message. Whether online or offline, we can create a flight schedule that ensures the right people see your message in all the right places, while making the best use of your marketing spend. This could include out of home campaigns, native ads, programmatic display campaigns or branded content.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”]<\/p>\n

Destination marketing<\/h3>\n

We have over 15 years of experience in destination marketing, with a portfolio of successful campaigns. Our travel experts in commercial, strategic, creative and leadership roles within the travel industry give us all the insights to create an effective marketing campaign for your travel destination. We\u2019ll dive right into what makes your destination unique, segmenting your target groups and using this to build the creative concept and campaign. Have a look at our Cura\u00e7ao full service marketing & PR case to find exactly how we made this happen.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”100px||100px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||100px||false|false” custom_padding=”0px||0px||true|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/bright8.nl\/wp-content\/uploads\/2025\/01\/12_Dots_Soft-Pink.svg” background_size=”custom” background_image_height=”72px” background_position=”bottom_left” custom_padding=”0px||92px||false|false” custom_padding_tablet=”92px||0px||false|false” custom_padding_phone=”92px||0px||false|false” custom_padding_last_edited=”on|phone” background_last_edited=”on|desktop” background_position_tablet=”top_left” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

What our
clients say\u2026<\/h2>\n

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Interested in working together<\/span>?<\/h3>\n

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Campaigns One of our unique offerings is our strategic campaigns, which put us heads above the rest. These campaigns hyper-target the audience based on where they are in the sales funnel.

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