Building MolGen’s Corporate Identity Through Its Scaling-Up
MolGen is a global total solution provider of innovative extraction DNA / RNA technology, systems, products and kits for human and animal diagnostics, the agriculture and biotech industries.
MolGen’s technology, systems, products and kits reduce hands-on time and increase productivity while maintaining high yields and reproducibility. The MolGen PurePrep flow for example, is the most complete diagnostics flow currently available in the market. This flow can be scaled up to a million samples per day, is easy and quick to implement, and readily available.
From sample to result, MolGen is challenging the status quo in molecular diagnostics by offering platform stand-alone systems and consumables. MolGen’s portfolio offers high-quality, adaptable and safe workflows, which can be customized to meet customers’ specific needs.
“With our fast pace scale-up dynamic, we have found in Bright8 a trustworthy partner for all-things corporate branding, marketing, PR, and communication.”
– Meya Sollman, Marketing Communication Manager at MolGen
For MolGen, Bright8 has developed its corporate brand identity and is providing holistic support in all-things communication, across strategy, marketing campaigns, PR, and content creation.
For MolGen’s website, Bright8 has developed the strategy, site mapping, design, copywriting and photography. Bright8 is creating content that speaks to the firm’s innovation, expertise and disruption of the molecular diagnostics industry as the reliable single-source supply chain for SARS-CoV-2 testing in Europe and the US.
To support MolGen with its accelerated growth and in close collaboration with its executive and communications team, Bright8 is co-creating the firm’s marketing footprint to broadcast MolGen’s mission and solutions worldwide.