We create result-driven, creative campaigns that grab the attention of your target group and tell your unique story across online and offline media.
When we’re creating marketing campaigns, we always use the target group and your company objectives as the starting point to make sure the campaign performs well and is impactful, besides looking great. Your target audience is reached on the right channels by analyzing your data and that of the media environment.
Creating your media mix
For the target audience to come into contact with your campaign multiple times, you’ll need an effective media mix. By analyzing the target group, data and media landscape we know how to get that mix right. The more times your audience comes into contact with your campaign, the more memorable it will be. The campaign will be launched online on different media such as print, Social Media, direct mailing, radio, TV etc.
So, you want to get on top of the Google search page? You’ll need online marketing for that, as well as to give your message a little bit of an extra push on different online media. Just like we do with Social Media Campaigns, we have an omni-channel approach to online marketing, using different tools, platforms and media to get your message across. From retargeting ads, to email marketing, online display ads and Social Media ads – we know the ins and outs of each online marketing discipline.
Creating content is also part of online marketing, something our creative team is very much at home in. This content is inspiring but also effective with in-depth keyword analysis and SEO optimization; a great way to gain organic traffic. Or let us take the lead in your email marketing, still a very effective tool to get your message straight to people’s inbox. There are many possibilities in online marketing, let’s discover what’s right for you.
We probably don’t need to tell you that Social Media marketing is crucial to launch an effective marketing campaign and to remain relevant as a brand. But you might not know exactly where and how to reach your target audience with your campaign. Whether you’re looking to increase traffic to your website, get more brand awareness or drive sales; we’ll make sure your objectives are met with cross-channel Social Media campaigns.
Our creative studio will serve you fresh ideas on how to reach your target audience, engage and create like-worthy content. Your message will come across clearly with eye-catching visuals, catchy copywriting and inspiring videos. And all that from the digital natives who are fully up to date on the latest Social Media trends. From LinkedIn campaigns to Facebook posts and Instagram feeds; we know what works on what platform and adjust the content accordingly.
Analyseren van campagnes
We really enjoy the nerdy side of campaigns: analyzing the available data, adapting the data-driven content and optimizing the campaign. That means we always maintain some flexibility in the campaign to bring in learnings on the way and use this data to sharpen the campaign as we go. Of course, A/B testing is always part of this process. In the final rapport, we’ll have a critical look at the obtained KPI’s and give concrete suggestions for the next campaigns.
Influencers are a great way to reach a larger chunk of your target audience through their followers. Our large network of influencers helps us to set up an influencer marketing campaign in no time. We won’t just pick anyone with a large following but really make sure that each person is aligned with your brand or campaign message, target group and/or target segmentation.
There’s a whole lot of strategy behind influencer marketing and we like to see it as an essential part of getting your campaign message across effectively. Whether we work with big names that have large followings or niche influencers that connect with a more segmented audience, we’ll make sure it’s aligned with your brand and positioning. Besides getting your message across, working with influencers is also a great way to get authentic, original content. Your product, service or destination is captured by the most digital-savvy people who know their (and your) target audience like the back of their hand.
Since we’re all about results; you’ll also receive a report and overview of the reach on each platform for each post, the engagement and any other KPI’s you’d like us to analyze and show the results.
We have over 15 years of experience in destination marketing with a portfolio of successful campaigns. Our travel experts are well known in the travel industry within commercial, strategic, creative and leadership roles. With us, you’re guaranteed all the insights necessary to create an effective marketing campaign for your travel destination. We’ll dive right into what makes your destination unique, create a target group segmentation and use this to build the creative concept and campaign. Have a look at the Curaçao full service marketing & PR case to find exactly how we make this happen.